Territory Sales Representative

We are seeking a motivated and results-driven Territory Sales Representative to support a growing business. In this role, you will be responsible for driving revenue growth by developing new business, expanding existing customer relationships, and delivering tailored equipment and safety solutions to clients across your assigned territory.

This is a dynamic, field-based position ideal for a sales professional who thrives in a fast-paced environment and enjoys building strong customer partnerships in the construction and industrial sectors.

• Develop and execute a strategic territory sales plan to grow market share and meet or exceed revenue targets
• Identify and pursue new business opportunities through prospecting, cold calling, and in-person client visits
• Build and maintain strong relationships with contractors, engineers, project managers, and other key decision-makers
• Expand existing accounts by identifying additional needs and promoting full-service solutions

• Assess customer needs and recommend appropriate trench safety and equipment solutions
• Review project plans, blueprints, and technical documents to develop accurate proposals and bid packages
• Collaborate with internal engineering and operations teams to ensure solutions meet safety and performance standards
• Promote safety training services and ensure customers align with industry safety guidelines

• Maintain accurate and up-to-date records of all sales activities, customer interactions, and opportunities within CRM
• Monitor competitor activity, market trends, and customer feedback to inform sales strategies
• Manage multiple opportunities and projects simultaneously while ensuring timely follow-up and execution

• Partner with internal teams, including operations, engineering, and accounts receivable, to ensure successful project delivery
• Work collaboratively with other sales representatives to share leads, conduct joint calls, and promote integrated solutions
• Assist with collections and account management to maintain strong customer relationships

• Bachelor’s degree in a related field or equivalent professional experience
• 2+ years of direct B2B sales experience, preferably in a field-based or territory sales role
• Proven track record of achieving or exceeding sales targets in a solution-based sales environment
• Strong ability to build relationships and communicate effectively with both technical and non-technical stakeholders
• Ability to interpret basic technical documents such as project plans or specifications
• Excellent organizational and time management skills with the ability to manage multiple priorities
• Self-motivated, proactive, and able to work independently with minimal supervision
• Valid driver’s license and willingness to travel within assigned territory

• Experience with in the equipment rental, construction, or industrial industries
• Knowledge of trench safety, shoring systems, or related equipment
• Experience working with engineers, project managers, or construction professionals
• Strong consultative (solution-based) selling skills
• Technical aptitude and attention to detail
• Excellent interpersonal, presentation, and negotiation abilities
• Problem-solving mindset with the ability to think creatively
• High level of accountability and work ethic

Success in this role will be measured by:

• Achievement of territory revenue and growth targets
• Development of new business and expansion of existing accounts
• Customer satisfaction and retention
• Accuracy and consistency of CRM data and sales activity tracking