Marketing Manager​/Marketing Specialist

$65,000 - $120,000 / year Full Time Sierra Vista, AZ On-site 10/01/2026

Sierra Vista, AZ (in person strongly preferred; remote considered for exceptional candidates) · $65,000–$120,000 depending on level
· Full-time

We built the engine. We need someone to put their foot on the gas.

Most marketing jobs ask you to make something out of nothing. This one is the opposite. We already have one of the largest federal-retirement audiences on You Tube, a proven offer people are already buying, and more good leads than we can keep up with. What we don't have is someone whose whole job is getting it in front of 10x more people.

That's you. You'd be the first dedicated marketer at a firm that's about to grow a lot. You won't run a corner of someone else's department. You'll build the department.

Haws Financial Planning is a fee-only financial planning firm that does one thing: retirement planning for federal employees. Pensions, TSP, health benefits, survivor elections, taxes. Our clients are engineers, analysts, agents and career civil servants who gave decades to public service and want to get retirement right.

Here's the base you'd be building on:

• A You Tube channel that already works. It brings in qualified households every week, with zero ad spend.
• A clear, proven offer. People are buying it. We just need to put some gas into it.
• A real funnel taking shape. Live webinars, email sequences, landing pages, and paid ads on Meta and You Tube are in flight now.
• A founder who films a lot. A single filming day produces 35+ long-form videos and 45+ shorts. Most of it is never repurposed. That's the opportunity.
• Momentum. Our advisors' books are growing, we're adding advisors, and we have a plan to grow the firm many times over in the next five years.

We're a small team that's growing, made up of people who like each other and work hard. Whoever joins now helps build the thing rather than inheriting it finished.

Your job is simple to say and hard to do:
take what Dallen creates and get it in front of every federal employee who needs it, then turn their attention into booked calls.

• Content distribution. Turn every long-form video into shorts, reels, Linked In posts, emails and blog pieces. Make sure nothing we film sits on a hard drive.
• Social channels. Own the calendar and the posting for You Tube, Facebook, Instagram and Linked In. Grow the audience and know which posts actually bring in leads.
• Paid ads. Run and improve campaigns on Meta and You Tube, working alongside our ads teammate. Test hooks, creative and audiences, and keep cost per booked call moving down.
• Funnel and email. Own webinar promotion, landing pages, and the email and text sequences that move someone from viewer to booked call to client.
• Numbers. Track what's working every week. Leads, cost per lead, webinar show rate, booked calls. Bring us the answer, not just the dashboard.
• Production support. Help plan filming days, prep topics and thumbnails, and keep the content machine running so Dallen can stay in front of the camera.

One thing we're careful about: we're a regulated financial firm, so marketing goes through a quick compliance review. You'll learn the rules fast, and we'll show you how.

We're hiring one person. Your experience and the results you can show decide which level you come in at. We'd love to hire at the Manager level, but a great Specialist with a clear path up is a win too.

The Manager level is for people who have already done what we're doing, and owned it. We start someone here only if they can show us all of these:

• 7–8+ years of full-time marketing, most of it as the person accountable for results. Not one member of a team that did it, but the one who…