Regional Activation Manager

Note:
This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.

The Regional Activation Manager will report to the Manager, Regional Marketing . This role is expected to provid e day-to-day tactical m arketing support and serve as the “feet on the street” t o drive revenue and growth in the ir respective market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives , and events for both sides of the business, consumer packaged goods and retail , for both RISE and external dispensar y accounts , all while maintaining a RISE-first concept .

The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives . Th is role requires a candidate who is excellent at relationship-building and collaborat ing , resourceful and has a passion for the cannabis industry .

• Local coordination and execution of all centrally and regionally led marketing programs in market,including but not limited to event sponsor ships,concerts,in-store events,and wholesale programs, etc.
  
  Regularlypartnerwithretail operations andlocal store teams execute marketing programs and eventson and offsite
• Ensure that any centrally and regionally-ledpromotionsand product/strain launches are fully executed at the store level including but not limited to displays,in-stock product,signage, employee swag, employee education.
• Responsible for ensuringregionalbudget is up to date and expenses recorded ina timely manner.
• Focus onexecutionof marketing initiative sat RISE.Regularly workandmaintainexcellent relationships withlocalstore leadership teams
• Support sales team with accounttrainingsand trade events in partnership with Manager, Regional Marketing.
• Assistthe Manager, Regional Marketing in the customization ofdigital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
• Provide marketinginitiativeand event recaps toidentifyareas of opportunity, provide constructivefeedbackand make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers,externalpartnersandcross functionalteammembers.
• Completing surveys for inside and outside accounts via online menus and in person store visits.
• Must beavailablenights, weekends and flexibility and willingness to be available during non-traditional hoursasrequired.

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Background insales,brand marketing,field marketingretailactivationandproject management preferred
• Highly motivated, self-directed,innovative and able to work both independently and among teams with keen judgement, commonsense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates witha high levelof professionalism and integrity, including dealing with confidential information
• Strong communication skills – written and verbal
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
• Familiarity with project management and workflow management platforms such as  is a plus, but not required.
• Must understand andcomply withthe rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

• Mu…