Marketing Lead – Paid Media

Responsibilities

• Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact
• Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms
• Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation
• Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions
• Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation
• Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy
• Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes
• Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact
• Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior
• Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions
• Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability
• Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution
• Complete other related duties as assigned

• Bachelor's Degree + 5 years of proven experience in digital paid media with a focus on video advertising and campaign optimization
• Demonstrated ability to act as a subject matter expert and influence marketing strategy and decisions
• Strong expertise in media buying across Google Ads (You Tube), Meta Ads, and/or CTV platforms
• Demonstrated ability to drive brand awareness and consideration through targeted paid media campaigns
• Proven ability to translate performance data into clear, compelling narratives that inform strategic recommendations to drive measurable outcomes
• Proficient in using web analytics tools to optimize campaigns
• Excellent understanding of digital marketing KPIs, attribution models, and budget management
• Strong analytical mindset with the ability to derive actionable insights from complex data sets and communicate them effectively through storytelling
• Effective communicator with the ability to present data-driven insights in a concise, compelling manner to influence cross-functional stakeholders
• Excellent attention to detail
• Strong problem solver who can conceive and create creative solutions to challenges
• Willing to continuously learn the skills necessary for personal and team growth
• Proficiency with data visualization tools (e.g., Power BI, Tableau)