Marketing Specialist

Responsibilities

• Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
• Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
• Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
• Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
• Lead the planning, execution, and evaluation of partnerships and sponsor ships to drive brand awareness and community engagement
• Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
• Attend events outside of standard business hours as needed to support marketing initiatives and brand presence
• Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
• Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic
• Coordinate the creation, production, and distribution of print materials and promotional items
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
• Identify and proactively address marketing needs across business units in a constantly evolving environment

• Bachelor’s degree in marketing, communications or related field
• At least 2 years of experience within the home services industry. HVAC, Electric,
• Plumbing, Appliance Repair, or Roofing preferred.
• Hands‑on experience with Service Titan’s Marketing Pro (strongly preferred)
• Demonstrated ability to leverage AI tools to successfully automate key processes
• Experience executing multi‑channel campaigns, including email, digital, and direct mail
• Strong understanding of brand management and customer life cycle marketing
• Experience working cross‑functionally with operations or field team
• Experience managing agency relationships and external vendors
• Familiarity with CRM systems and marketing automation platforms
• Familiarity with Claude, ChatGPT, Gemini and other AI tools
• Strong project management and organizational skills
• Rigorous attention to detail
• Data‑driven mindset with experience in analyzing campaign performance
• Experience with print production and promotional merchandise
• Event Planning and coordination experience