Sr. Brand Manager, DEWALT, North America

Senior Brand Manager, DEWALT Towson, MD / Remote

Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

As a Sr. Brand Manager, DEWALT, North America, you’ll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the Director, DEWALT, North America, you will play a pivotal role in driving brand growth, supporting new product development (NPD), and ensuring best-in-class commercialization. This position is based in our Tools & Outdoor headquarters in Towson, Maryland, with remote locations considered.

You’ll get to:

• Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
• Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across all touchpoints.
• Analyze market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities.
• Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch.
• Drive the creation and execution of commercialization plans for new products, ensuring market readiness and impactful launches.
• Provide input on product positioning, packaging, and messaging to maximize relevance and appeal to target users.
• Work with Marketing teams to deliver marketing assets and campaigns, including digital content, sales materials, events, and activations.
• Partner with channel teams to ensure effective brand presence and support across all sales channels.
• Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement.
• Manage multiple projects simultaneously, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance.

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries.
• Demonstrated success in leading brand initiatives, supporting NPD, and executing go-to-market plans.
• Strong analytical skills with the ability to interpret market trends and consumer insights.
• Excellent communication and presentation skills.
• Proven project management skills, with experience managing multiple initiatives simultaneously.
• Experience working in a matrixed, cross-functional environment.
• Creative, agile, and proactive problem-solver with a passion for building iconic brands.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Results-oriented mindset with a track record of driving brand growth and commercial success.

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

• Grow:
  Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn:
  Have access to a wealth of learning resources, including our digital learning portal.
• Belong:
  Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back:
  Help us…