Associate Director, Global Marketing Management, Blood Culture & Sepsis

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

A major focus of the role will be the global commercialization of the BD BACTEC™ FXI Culture System: equipping regions to acquire new customers, retain and expand the existing customer base, and strengthen the portfolio’s relevance in the diagnosis and management of bloodstream infections and sepsis. This role will own the global marketing strategy, collaborating with cross-functional regions regional teams to deliver maximum impact through development and delivery of all outbound marketing activities to drive demand and product adoption, with the customer top of mind, to ensure business growth, development of brand recognition and leadership position growth.

• Lead the global marketing strategy and tactical execution by deploying best-in-class marketing practices for marketing strategy, segmentation, targeting, positioning, and messaging to deliver differentiated customer value and position the BACTEC portfolio as the best-in-class solution for blood culture
• Lead BD BACTEC™ FXI Culture System commercialization with both purpose and pace.
• Develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best positioned to drive adoption, both acquiring new customers and retaining and expanding value of the existing customer base.
• Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth
• Lead the development and execution of the global marketing plan for blood culture including sepsis and bloodstream infections (BSI) to ensure alignment across the microbiology portfolio.
• Build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions to maximize and capture the opportunities for the portfolio and ensure clarity of positioning across the BACTEC portfolio (BACTEC FX vs. BACTEC FXI to enable the portfolio to win)
• Lead the global commercialization team for new product launches, ensuring close cross-functional alignment to ensure successful commercial execution and the growth of the blood culture portfolio
• Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market and customer needs, attitudes, behaviors specifically relating to blood culture / sepsis / bloodstream infections.
• Utilize insights gained to inform marketing strategy, positioning, messaging tactics etc., as applicable
• Champion brand strategy and manage portfolio brand, marketing campaigns and execution with region collaboration
• Partner with product management on portfolio…