Marketing Specialist

Job Title: Marketing Specialist, NE Markets

Department: Marketing

Reports to: State Marketing Manager, MD

FLSA Status: Regular-Exempt

Location: Ohio or Maryland

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, Maryland, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data-driven decision making. This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning.

The ideal candidate is detail-oriented, intellectually curious, and comfortable working with data to uncover insights that inform marketing strategies.
This role will support both the Maryland and Ohio markets.

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.

• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic‑driving metrics.
• Support the development and distribution of post‑campaign reporting, highlighting key learnings and optimization opportunities.
• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.

• Serve as a day‑to‑day point of contact for select third‑party brand partners, supporting execution of joint marketing initiatives and product launches.
• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.
• Track and report on brand partner performance, including promotional participation and ROI.
• Assist in ensuring brand standards and messaging are executed consistently across channels.

• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.
• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in‑store experience.
• Support the development of regular customer insight reporting for marketing and cross‑functional teams.
• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.

• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.
• Coordinate with cross‑functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.
• Assist in gathering and organizing campaign assets, timelines, and deliverables.
• Support marketing activations, events, and key business moments as needed.

• Maintain organized documentation of reports, insights, and campaign performance.
• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
• Ensure compliance with all company policies, procedures, and regulatory requirements.
• Represent the brand in a professional and positive manner.

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or a related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple…