Lead II, Media Strategy & Planning

• Partner with agency partners and internal cross-functional stakeholders to develop integrated media strategies aligned to business and marketing objectives
• Translate business briefs and marketing plans into actionable media briefs, strategic plans, tactical recommendations, and activation plans
• Collaborate with Creative, Product Marketing, Analytics, and Performance Media teams across channels
• Support strategic development and execution of national and local paid media plans
• Evaluate and refine media strategies based on business performance, campaign insights, and market conditions
• Develop strategic presentations, planning frameworks, POVs, and recommendations
• Coordinate campaign launches, creative trafficking, asset management, and delivery timelines
• Monitor media marketplace trends, emerging platforms, and sponsorship opportunities
• Maintain relationships with agency partners, media publishers, platforms, and technology providers
• Monitor campaign performance and identify optimization opportunities
• Translate performance insights into actionable recommendations
• Assist with marketing mix modeling reviews, test-and-learn initiatives, and measurement frameworks
• Support agency planning processes and review agency outputs
• Manage national and local media budgets, spending, allocations, and pacing
• Support financial forecasting, reconciliation, and reporting

Requirements

• 5+ years of media experience, including media agency experience
• Experience in a conversion-driven service business such as financial services, insurance, or banking
• Proven ability to lead cross-functional teams, balance multiple priorities, and deliver against project deadlines
• Excellent oral and written communication skills
• Experience presenting to senior stakeholders and executives
• Comfort using AI tools such as Claude or Copilot for research, planning, and reporting
• Experience building and executing integrated media plans across TV, digital, social, search, or OOH
• Ability to translate performance data and agency recommendations into actionable guidance
• Experience managing agency relationships and accountability for deliverables, timelines, and quality
• Experience with budget tracking and pacing
• Comfort managing fast-moving priorities and multiple lines of business
• Direct, hands-on experience managing large brands
• Sports media experience highly valued
• Familiarity with marketing mix modeling reviews or test-and-learn measurement frameworks
• Experience with creative trafficking and asset management workflows
• Availability to travel up to 25%
• At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Core Competencies

Demonstrates expertise in developing and executing integrated media strategies, managing agency relationships, and optimizing campaign performance through data-driven insights. Proficient in budget management and cross-functional collaboration to achieve marketing objectives.

Highest-signal resume keywords

• Integrated Media Planning
• Cross-Functional Team Leadership
• Budget Management
• Performance Data Analysis
• Agency Relationship Management

ATS Optimization Keywords

Hard Skills

• Media Strategy Development
• Campaign Performance Monitoring
• Creative Trafficking
• Marketing Mix Modeling
• Asset Management
• Conversion-Driven Marketing
• Digital Media Execution
• TV Media Planning
• Social Media strategy
• Search Media Planning

Soft Skills

• Excellent Communication Skills
• Project Management
• Prioritization
• Collaboration
• Presentation Skills

Industry Keywords

• Financial Services
• Insurance
• Banking
• Sports Media
• Paid Media

Tools & Technologies

• AI Tools
• Claude
• Copilot