Media Relations Senior Specialist

The Media Relations Senior Specialist is responsible for developing and executing integrated public relations strategies that elevate the firm’s reputation, promote our attorneys’ notable work, and advance thought leadership across litigation, transactional work, pro bono, and firmwide initiatives. A hybrid work schedule is available for this position.

The Media Relations Senior Specialist is responsible for developing and executing integrated public relations strategies that elevate the firm’s reputation, promote our attorneys’ notable work, and advance thought leadership across litigation, transactional work, pro bono, and firmwide initiatives. A hybrid work schedule is available for this position.

In this highly visible position, the Media Relations Senior Specialist plays a key role on the team by building relationships across Marketing, Communications, Business Development, and with the firm’s attorneys, to identify, pitch, and secure coverage of story angles that raise Nixon Peabody’s reputation in mainstream, industry-focused, and legal trade publications. The Media Relations Senior Specialist:

• Cultivates relationships with journalists;
• Manages projects from concept to completion;
• Engages with attorneys and builds effective relationships; and
• Tracks the impact of media efforts to demonstrate value.

This Media Relations Senior Specialist also partners closely with practice groups, industry teams, and marketing colleagues to align media activity with firm strategic priorities.

A career at Nixon Peabody is the opportunity to do work that matters. It’s the chance to use your knowledge to shape what’s ahead. To share, to innovate, to learn at a firm that taps the power of collective thinking.

We’ve created a dynamic, energizing environment that promotes success for our clients and each other. We offer fast growth, connectedness and training in business as well as law. And our rigorous standards assure you are part of a diverse team of top talent at every turn.

Albany, NY;
Boston, MA;
Manchester, NH;
New York City, NY;
Providence, RI;
Rochester, NY;
Washington, DC

• Build relationships with attorneys, Communications, and Business Development colleagues to identify newsworthy industry trends, firm-advised deals, litigation milestones, and other story ideas that raise the visibility of the firm and its attorneys
• Proactively pitch story ideas, expert commentary, and thought leadership to reports, editors, and producers at target outlets
• Cultivate and maintain direct relationships with journalists at priority mainstream, industry, and legal publications
• Analyze editorial calendars from priority publications and identify opportunities for bylined articles, third-party commentary, and expert sourcing
• Support the development and execution of integrated PR campaigns tied to firm strategic priorities, practice group initiatives, and industry team efforts

• Serve as a point of contact for inbound media inquiries, coordinating attorney responses and routing requests appropriately and in a timely manner
• Assist team members with developing briefing sheets, talking points, and interview prep materials for attorneys
• Support attorney media coaching and interview preparation, including pre-interview walkthroughs when needed
• Coordinate media training opportunities for attorneys in partnership with internal team members or external agencies

• Write press releases on a regular basis and publish to the firm’s website
• Create internal- and external-facing write-ups for media mentions of the firm and our attorneys, raising visibility of coverage across the firm
• Repurpose media coverage into content for Linked In, internal newsletters, attorney bios, and other firm channels in coordination with the social media and digital teams
• Support storytelling around pro bono, social impact, and well-being initiatives

• Identify key media targets and build and maintain media lists for targeted journalist engagement
• Manage daily media monitoring and coverage tracking through related tools (e.g., Meltwater,…