Digital Marketing Strategist

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Regular Full-Time Full-time Landover, MD, US 1 Attachments

11 days ago Requisition

Salary Range: $55,000.00 To $65,000.00 Annually

Job Summary:

The Digital Marketing Strategist is responsible for executing and optimizing the organization's digital marketing and communications efforts across web, email, paid media, digital platforms and other online channels. This position combines hands-on digital execution with strategic thinking, using audience insights, performance data and marketing best practices to strengthen engagement, increase awareness and support organizational goals. Working collaboratively with the Marketing & Communications team, the Digital Marketing Strategist helps transform organizational priorities, events, programs and initiatives into effective digital campaigns.

The ideal candidate is both a strategic thinker and a skilled implementer who can manage day-to-day digital platforms while continually identifying opportunities to improve how the organization reaches and engages its audiences. This role is well suited for someone who can move comfortably between updating a webpage, building an email campaign, launching a Meta advertisement, reviewing analytics and recommending how a future campaign can perform better.

Duties/Responsibilities:

• Digital Marketing Strategy & Campaign Execution:
  Develop and execute audience-focused digital strategies and campaigns that support churchwide priorities, events and initiatives across multiple digital channels.
• Website Management & Optimization:
  Manage and optimize website content to ensure it is accurate, engaging, user- friendly and aligned with marketing and organizational objectives.
• Email Marketing & Audience Engagement:
  Manage email marketing and digital communications with a focus on audience segmentation, engagement, performance and continuous improvement.
• Paid Digital Advertising:
  Plan, execute and optimize paid advertising campaigns across platforms such as Meta and Google to increase awareness, engagement and conversions.
• Analytics & Audience Development:
  Analyze digital performance and audience behavior to provide actionable recommendations that improve campaigns, strengthen engagement and support audience growth.
• Digital Platforms, Collaboration & Project Management:
  Oversee assigned digital distribution channels and collaborate with the Marketing & Communications team to execute integrated campaigns while managing multiple priorities and deadlines.

Spiritual Alignment:

• Must be saved, have a servant's heart, and be a member in good standing (or willing to join) at FBCG.
• Must submit to authorities as defined by the Pastor and uphold Christian values.

Required Skills/Abilities:

• Demonstrated experience in digital marketing, digital communications or a related role.
• Hands-on experience managing email marketing campaigns, website content and paid digital advertising.
• Experience with Meta Ads Manager, Google Ads, website content management systems and digital analytics tools.
• Understanding of digital marketing metrics, audience segmentation, conversion tracking and campaign optimization.
• Working knowledge of SEO and digital content best practices.
• Strong written and verbal communication skills .
• Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Strong analytical skills with the ability to translate data into practical marketing recommendations.
• Bachelor's degree in Marketing , Communications, Digital Media or a related field preferred, or an equivalent combination of education and relevant experience.
• At least three years of related digital marketing or digital communications experience preferred.

What's in it for you (Benefits & Perks):

FBCG and SMI offer a competitive package that includes medical, dental, vison, paid time off, 403b with employer-paid group life insurance. All benefits are based on full-time or part-time work status.

• Affordable medical, dental & vision coverage - large portion paid by employer!
• Short Term and Long-Term Disability – Paid by employer!
• Employer paid group life & AD&D insurance
• Vacation, Sick or PTO and holidays
• 403b with employer contribution
• 3-days of yearly employer-paid staff retreat
• Paid Birthday Day Off to celebrate you
• 2 weeks - Paid parental leave including adoption
• Flexible spending accounts (FSA)
• Employee rewards program

Code of Conduct-Employees-8-1-2024 ADP.pdf