Manager, Marketing and Communications

ASPEN is seeking a Manager, Marketing and Communications to manage and execute integrated, multi channel marketing initiatives that support ASPEN's mission, programs, products, and services. This role manages ASPEN's digital marketing operations, including email marketing, website, social media, paid digital advertising, and analytics, while supervising the Digital Marketing Coordinator.

The Manager, Marketing and Communications will serve as a strategic advisor to the Director, Marketing and Communications by providing data-driven recommendations, identifying emerging marketing trends, and contributing to long-term departmental planning. The Manager translates marketing priorities into effective campaigns, ensures consistent branding and messaging across channels, collaborates with internal stakeholders and external vendors, and uses performance data to improve results.

ASPEN is a global interprofessional community of dietitians, nurses, nurse practitioners, pharmacists, physicians, physician assistants, researchers, scientists, and other health professionals. We provide resources across every facet of nutrition support, including clinical practice, research, and education.

ASPEN supports a hybrid work environment with both 100% remote staff and staff who periodically work in the Silver Spring, MD office.

• Creating, building, testing, and deploying email campaigns, including segmentation, list management, and email best practices.
• Providing staff guidance and technical support on email formatting and deployment, managing the email calendar, and monitoring deliverability and campaign performance.
• Tracking key metrics (open rate, click-through rate, conversions, engagement), using testing and analytics to improve results.
• Managing third-party list rentals, including approvals, scheduling, HTML setup, deployment, and reporting.

• Serving as the website subject matter expert and primary contact for website and search vendors, supporting staff with content development, site structure, and best practices.
• Ensuring content accuracy, usability, and alignment with organizational priorities while overseeing site structure, navigation, performance, and updates.
• Maintaining a schedule of required updates (e.g., annual conference, webinars, certification) and coordinating timely updates with staff.
• Reviewing website analytics and applying insights to improve user experience, while working with vendors to improve design and functionality.

• Managing ASPEN's social media strategy, including content planning and messaging.
• Overseeing content development and scheduling through Hootsuite and supervising the Digital Marketing Coordinator.
• Managing paid Facebook and Linked In advertising campaigns, including targeting, execution, and performance tracking.

• Lead cross-functional marketing initiatives by collaborating with organizational leaders to identify marketing priorities, establish campaign strategies, and ensure alignment across departments.
• Working with staff and freelancers to develop messaging, creative concepts, and campaign materials that align with organizational priorities and branding.
• Managing campaign strategies including timelines, deliverables, and budgets to ensure coordinated, on-time execution.

• Recruiting, managing, and engaging ambassadors, including communications, schedules, and participation materials.
• Creating and updating Spread the Word materials and ensuring ambassadors have timely access to them. Managing the creation and distribution of the free webinar registration code for ambassadors.

• Supporting all phases of the conference, including session proposals, grant applications, abstract submissions, awards and travel grant applications, registration, Know Before You Go emails, and daily and…