Sr. Global Marketing Manager - Molecular Platforms & Informatics

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Sr. Global Marketing Manager, Molecular Platforms and Informatics is a key strategic role within Advanced Diagnostics (ADx), responsible for shaping global market development, positioning, and go‑to‑market execution for the molecular diagnostics platform and informatics portfolio, including BD COR, BD MAX, and BD Synapsys. This role operates at the intersection of customer insight, workflow innovation, clinical relevance, and commercial strategy, ensuring ADx platform and informatics solutions resonate with customers and support adoption across regulated, high‑volume molecular testing environments.

Reporting to the Global MDx Marketing Director, this role leads global marketing initiatives for molecular platforms and informatics, supports campaign development, and strengthens execution across regions. The Sr. Global Marketing Manager plays a central role in driving awareness, adoption, and growth by translating market needs, customer insights, workflow requirements, and portfolio priorities into compelling strategies, messaging, and programs for BD COR, BD MAX, BD Synapsys, and related molecular diagnostics solutions.

• Defines, evolves, and communicates the global marketing strategy for molecular platforms and informatics, informed by market trends, customer workflow needs, competitive dynamics, and portfolio priorities across BD COR, BD MAX, and BD Synapsys.
• Supports portfolio planning and execution for molecular platforms and informatics, including strategic priorities, annual marketing plans, launch readiness, lifecycle initiatives, and downstream commercialization support.
• Partners closely with regional marketing and commercial teams to align global strategy with local market needs, ensuring strong execution and adoption across priority geographies, customer segments, and care settings.
• Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, workflow, and economic value of BD COR, BD MAX, BD Synapsys, and associated molecular diagnostics solutions.
• Leads and drives global campaigns, market development initiatives, and customer engagement programs to build awareness, advance platform differentiation, and accelerate growth in molecular diagnostics and informatics markets.
• Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, Software/Informatics, Regulatory, Quality, and Commercial teams to ensure aligned execution and strong cross‑functional partnership across the molecular platforms portfolio.
• Leads development of marketing tools and programs such as campaign assets, sales enablement materials,…