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Franchise Communications Coordinator

Job in Silver Spring, Montgomery County, Maryland, 20900, USA
Listing for: Choice Hotels International, Inc.
Full Time position
Listed on 2026-09-12
Job specializations:
  • Marketing / Advertising / PR
    PR / Communications, Marketing Communications
Salary/Wage Range or Industry Benchmark: 65698 - 77269 USD Yearly USD 65698.00 77269.00 YEAR
Job Description & How to Apply Below

JOB SUMMARY:

The Franchise Communications Coordinator supports the production, administration, and distribution of communications to Choice Hotels franchisees, ensuring accurate and timely delivery of information that builds franchisee understanding of and engagement with the company's business strategy and objectives. This role owns the operational and platform-administration backbone of the franchise communications function — including distribution list management, Salesforce production workflows, and content publishing — and provides some writing and editorial support for corporate communications.

This position reports to the Senior Manager, Franchise Communications.

RESPONSIBILITIES
  • Maintain and update the biweekly email distribution lists, ensuring accuracy across all brand and audience segments.
  • Create the franchisee newsletter proofs in Salesforce and manage approvals twice a week.
  • Build and upload custom email distribution lists in Salesforce for special communications and targeted campaigns.
  • Distribute the franchisee newsletter on schedule twice a week.
  • Create and distribute the monthly actions checklist.
  • Upload all articles to our intranet, ensuring content is current and correctly tagged.
  • Coordinate distribution timing and content with the international team when applicable.
  • Monitor the corporate communications and corporate news inboxes, triaging and routing requests to the appropriate team member.
  • Support communications to franchisees for multiple internal departments, including procurement, marketing, revenue management, IT, and brand programs.
  • Serve as a writer and editor for some corporate communications, including emails, news updates, marketing promotions, brand updates, and operations updates.
  • Provide editorial support for some communications, including research, writing, editing, and proofreading.
  • Manage the legal approval process for all corporate communications.
  • Other duties as assigned.
QUALIFICATIONS
  • Employment Experience 1+ years of experience in a related field.
  • Hospitality industry and/or franchise relations/communications experience preferred.
  • Technical Skills Familiarity with Associated Press style.
  • Proficiency in Microsoft Word, Excel, and SharePoint.
  • Experience with Salesforce Account Engagement strongly preferred.
  • Content management and email distribution platform experience is a strong plus.
  • Additional Skills & Competencies Strong attention to detail and organizational skills.
  • Comfortable managing recurring deadlines and multiple concurrent production schedules.
  • Strong communication skills (verbal and non-verbal skills, correspondence, strong writing and editorial ability).
  • Education Requirements Bachelor's Degree
SALARY RANGE

The salary range for this position is $65,698- $77,269.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the…

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