Global Brand Manager, Product Strategy

Global Brand Manager, Product Strategy Remote Travel 15% Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development, We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.

You'll get to :

• Understand and create a vision for the future of the brand.
• Understand and internalize the vision for the future of the brand; should build strategies that support that vision and establish a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change.
• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting.
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
• Enroll and engage product and commercial partners and senior leadership to plans proposed.
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions.
• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers. (Regional BM).
• Develop media approaches and plans, working with both internal and external agencies. (Regional BM).

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Have 3+ years of brand marketing experience.
• Bachelor’s degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.
• Strong business acumen, including financial/budget management skills.
• Communicates consistently & effectively throughout organization (up, across and down)

The Salary range for this position is $62,200.00 - $ This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements.

Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in…