Director of Sales

About Seaton Senior Living

Seaton Senior Living, part of the Discovery Senior Living family of companies, is a recognized industry leader in performance, innovation, and lifestyle personalization. As one of the nation’s leading senior living operators, Seaton Senior Living serves nearly 2,000 residents across the Mid Atlantic. Our communities are located throughout the Mid Atlantic—including Pennsylvania, New Jersey, Delaware, Virigina, and Maryland—where we are dedicated to creating exceptional experiences for our residents through operational excellence, personalized care, and a commitment to enriching lives every day.

Seaton Senior Living, part of the Discovery Senior Living family of companies, is a recognized industry leader in performance, innovation, and lifestyle personalization. As one of the nation’s leading senior living operators, Seaton Senior Living serves nearly 2,000 residents across the Mid Atlantic. Our communities are located throughout the Mid Atlantic—including Pennsylvania, New Jersey, Delaware, Virigina, and Maryland—where we are dedicated to creating exceptional experiences for our residents through operational excellence, personalized care, and a commitment to enriching lives every day.

As Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

• Status:
  Full-Time
• Schedule:
  
  Monday – Friday, 9:00 AM – 5:00 PM with occasional weekends based on business need
• Location:
  
  14400 Homecrest Rd, Silver Spring, MD 2090
• Rate of Pay: $60,000 – $70,000 Base + Commission/Bonuses (OTE approximately $90,000 – $100,000
• Travel: 0%

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking…