Cross-Sell Product Marketing

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Getting this right is a real competitive advantage and a must-do. This is a new role for Marketing. You'll start by understanding what exists today - auditing current cross-sell capabilities, tools, and performance across every channel (agent, digital, phone, and direct) - before setting the enterprise strategy for how GEICO grows incremental policies among existing customers. Because this function doesn't exist yet, you're responsible for standing up both the strategy and the measurement capability from the ground up: defining what to track, building the reporting and attribution approach, and establishing cross-sell as a durable, well-instrumented growth lever.

Working across Auto, Property, and Specialty product marketing teams, Marketing Analytics, and every distribution channel, you'll lead strategy for multi-product adoption - identifying the right life moments and triggers to promote relevant coverage, and making sure cross-sell activation is coordinated and consistent regardless of channel or team. This is a builder's role, for someone who wants to stand up a capability from zero and own how GEICO measures its success for years to come.

• Own the overall marketing strategy and plan for growing multi‑line policyholders across GEICO, setting clear direction for cross‑enterprise activation and impact
• Lead strategy for multi‑product adoption, increasing cross‑sell between insurance lines (e.g., bundling auto, home, and specialty lines)
• Define where and how GEICO grows incremental policies among existing customers, prioritizing segments, channels, and life moments with the greatest cross‑sell potential

• Assess current cross‑sell capabilities, tools, and performance across every channel - agent, digital, phone, and direct - to identify what exists, what's working, and where the gaps are
• Use findings to inform the strategy, investment priorities, and measurement approach for the new function

• Define the KPIs, data sources, and attribution approach needed to measure cross‑sell performance, since no consistent measurement capability exists today
• Build the reporting and dashboards needed to track cross‑sell performance and progress against goals
• Turn data into clear channel, creative, and partner decisions to grow cross‑sell business and drive efficiencies through smarter use of existing tools and performance visibility

• Implement data‑driven triggers to promote relevant coverage at the right life moments (e.g., moving, life events, policy changes)
• Partner with CRM and Marketing Analytics to operationalize triggers into ongoing lifecycle and retention marketing

• Partner with Auto, Property, and Specialty product marketing teams, channel owners, regional and field marketing, and agent sales management to define and implement cross‑sell campaigns
• Ensure cross‑sell activation is coordinated and consistent across digital, phone, agent, and direct channels, regardless of the team executing it
• Serve as the enterprise expert on…