Strategic Account Manager, Lifestyle, Home and Living ( Shop

Responsibilities

About the team The Lifestyle team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the electronic ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling electronic offering.

In this role, you will manage key seller relationships, drive category performance, and support sellers in scaling their business through content-led commerce. You will work closely with internal teams and external partners, applying deep industry knowledge, commercial thinking, and a growth mindset to deliver results.

• Manage and grow a portfolio of Lifestyle Home & Living sellers, supporting their performance and long-term success on Tik Tok Shop
• Execute category growth initiatives, including seller segmentation, assortment optimization, and campaign participation
• Partner with sellers to improve their Tik Tok Shop operations through content, live streaming, promotions, and creator collaborations
• Analyze performance data and market trends to provide actionable insights and recommendations to sellers
• Support onboarding, incubation, and scaling of high-potential sellers within the category
• Collaborate cross-functionally with internal teams (e.g., content, marketing, creator, operations) to ensure effective execution
• Track key metrics and continuously optimize seller performance and buyer experience

• Bachelor’s degree or equivalent practical experience
• 3+ years of professional experience in the Lifestyle industry, either working directly with brands, distributors, retailers, or platforms, or through sustained professional engagement in the sector
• Recognized “go-to” knowledge of the category ecosystem, with deep understanding of product categories, market structure, trends, consumer behavior, and community dynamics across Singapore and/or Southeast Asia
• Strong industry network and relationships across brands, distributors, retailers, creators, and community stakeholders, with the ability to leverage these connections to drive business outcomes
• Proven ability to translate industry knowledge into business impact, supporting sellers, brands, or market initiatives
• Strong communication and relationship management skills, with the ability to collaborate across multiple stakeholders

• Familiarity with eCommerce, marketplaces, or social commerce platforms
• Experience working with content-driven sales, livestream commerce, or creator partnerships
• Strong analytical skills to leverage data for decision-making and strategy

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an  Always Day 1  mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.