Retail Area Manager

About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you.

Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance:
  We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real:
  We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core:
  If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

You will be responsible for operational efficiency and customer excellence, training and people development, as well as financial profitability for a cluster of stores. Through an establishment of a positive culture, clear expectations and policy & procedural implementation, the Area Manager actively engages and collaborates with all stakeholders to develop operational efficiency and scalability. This role will be integral to the success of Love, Bonito especially as we continue to expand our retail reach in Singapore over the next few years.

Reporting directly to the Retail Manager, you will analyse, interpret and report operational business results to ensure that the overall success of a cluster of stores is attained.

• Meet group and company KPIs by leading, coaching, and mentoring a team of Store Managers to strongly believe and live out the LB vision and mission
• Inspire and motivate entire store teams to work towards a collective goal through a close partnership with the leadership teams in each store
• Within your cluster of stores, continuously conduct succession planning through external hiring, foster internal career development and growth by building the skills and capabilities of existing team members
• Champion employee engagement and promote a collaborative and inclusive environment for a robust team of Part- and Full-timers
• Ensure compliance with the company’s policies and stance on people and operational guidelines
• Deal with all issues that arise from staff or customers (complaints, grievances etc)

• Develop strategies to enhance the store customer experience and drive sales performance by conducting weekly business reviews to expand and engage our customer base,…