Personal Banker​/Lead Customer Service Representative

Position Title: Personal Banker - Non-Lending

Reports To:Location President

Classification: Non-Exempt

Revised:May 2026

Scope:

Reporting to the Location President, the Personal Banker is responsible for assisting with the daily operations of the location, helping to lead lending and business development initiatives of the location, and assisting with the supervision of location staff. The quality and nature of this leadership will result in meeting the needs of the customers, staff and bank while achieving both the short and long-term goals of the bank.

The Person al Banker is responsible for assisting with public relations and generation of new business in accordance with the goals and objectives of the bank. Represents the bank in the local community through active participation in community affairs.

Accountabilities:

Business Development: 30%

• This position will be familiar with all bank offerings. This person will refer customers to the appropriate department for service and cross-sell customers to other banking services. This may include a referral to the WMG or cross-selling deposit products, investment products, insurance products or any other product the customer may be a candidate for.
• Support the overall location sales effort. Direct sales goals may be established by management for such items as IRA's, HSA's, CD's, ATM cards, direct deposit, automated banking, or referrals for other bank products.
• Must help attract prospects to the bank. This person will make calls on specific prospects. Responsible for generating new consumer loans and mortgage loans for the bank. This will include soliciting new business relationships and strengthening relationships with existing customers.

Location Administration: 30%

• Support the atmosphere within the location that attains and maintains a high level of morale and embraces our Vision, Mission, Values and Service Standards.
• Assist with training staff, implementing, and ensuring all bank policies and procedures are known and followed at the location.
• Provide leadership for location specific promotions and initiatives.
• Ensure that the properties and facilities are kept in accordance with bank standards for appearance, cleanliness, and safety.

Supervision: 30%

• Directly manage a team of professionals and assume responsibility for implementation of tactics in their area of responsibility.
• Assist with the selection and motivation of staff and help develop a culture that will help determine the effectiveness of the staff in getting their respective jobs accomplished.
• Will develop tactics to ensure implementation of the bank's strategic direction. These tactics can include goals for growth, products, staff, and the like.
• Will ensure implementation of the tactics through assigning responsibility and developing the tracking needed to ensure that desired results are achieved and ensure that the staff is achieving their individual goals.

Other: 10%

• Active involvement in key community, banking and civic organizations and activities, as appropriate, to represent the bank in the community.
• As part of the overall team of bank employees, this position may be requested to assist in the support of other bank activities as assigned.

Competencies:

A daptability:

Able to adjust quickly to different work situations and remain composed under pressure and in stressful situations. Must embrace change and see change as an opportunity. Must be willing to express and support management's ideas to affected staff. Consider themselves as part of a larger bank team and help build teamwork.

Attention to Detail:

Regard for all important details to assure accuracy in every transaction performed; detect errors; follow through on corrections and details. Able to develop personal tracking/reminder systems to ensure that important activities are not missed.

Financial Analysis:

Must clearly understand all aspects of accounting and finance in a community bank environment. This includes understanding reconcilement, general ledger, budgeting, and pricing along with the ability to understand numbers and use those skills as they pertain to loans and the loan underwriting process.

Negotiation and Sales

Skills:

Must…