Social Media & Digital Content Specialist

Social Media & Digital Content Specialist

Position Title:

Social Media & Digital Content Specialist

Division:
Administrative Services

Department:
Marketing

Job Description:

The Social Media & Digital Content Specialist is responsible for managing the College’s social media channels and website content. This position creates and manages content that supports recruitment, retention, student success, and brand awareness while overseeing website content, accessibility, search optimization, and digital engagement. The position works collaboratively across campus to ensure the College’s digital presence is accurate, accessible, engaging, and aligned with institutional goals.

• Develop and implement digital content strategies aligned with institutional goals.
• Create, edit, publish and share engaging content (e.g. original text, photos, videos and news).
• Maintain website content within a content management system (CMS).
• Manage college’s social media accounts, including content, audience engagement, account governance, and implementation of best practices.
• Monitor website analytics, Search engine optimization (SEO) performance, social media metrics, and user engagement to improve visibility and effectiveness.
• Respond to website and social media inquiries.
• Ensure website and social media content complies with accessibility standards, digital compliance requirements, and institutional policies.
• Stay current with digital trends, emerging technologies, social media platforms, and content creation tools, and recommend opportunities for improvement.
• Support Marketing & Communications initiatives, recruitment efforts, events, publications, and special projects.
• Perform other duties as assigned.

This is a full-time, grade 6, administrative position with an annual salary of $49,728. Benefits include health, dental, long-term disability and group life insurance, retirement, tuition waiver, paid vacation, sick leave and holidays.

• Associate degree in Digital Media, Marketing, Communications, Web Development, Information Technology, or a related field; or equivalent professional experience.
• Experience creating and managing digital content and/or social media platforms.
• Strong writing, editing, and communication skills.
• Ability to create engaging written, photo, video, and graphic content.
• Knowledge of website management, content management systems (CMS), and digital publishing best practices.
• Understanding of website accessibility, search engine optimization (SEO), analytics, and digital marketing principles.
• Familiarity with HTML and CSS.
• Strong organizational, analytical, and problem-solving skills.
• Ability to manage multiple projects, priorities, and deadlines.
• Self‑motivated and proactive with the ability to build relationships, collaborate effectively, and identify opportunities for content creation and audience engagement.

• Experience with content management systems (CMS).
• Experience with website accessibility standards, analytics, and search engine optimization (SEO).
• Familiarity with content creation tools such as video editing apps, social media management platforms, Canva, and other resources.
• Self‑motivated and proactive with the ability to build relationships, collaborate effectively, and identify opportunities for content creation and audience engagement.

Western Iowa Tech Community College is an Equal Opportunity/Affirmative Action Employer and does not discriminate based upon race, creed, color, sex, national origin, religion, age, disability, sexual orientation, gender identity, socioeconomic status, actual or potential parental, family or marital status or other protected basis. Members of minority groups, women and persons with disabilities are encouraged to apply and identify their status.