Dealer Standards & Certification Manager

Dealer Standards & Certification Manager

Dealer Standards & Certification Manager is responsible for designing, integrating and managing CNH’s Dealer Performance System, ensuring dealer standards, certifications, and incentive programs work together to drive superior customer value and sustained market share growth. This role also ensures that CNH enables our dealers to be equipped, measured, and rewarded to deliver consistent, high-quality customer experiences while simplifying the cost of doing business for both dealers and customers.

Position can be located in Racine, WI, New Holland, PA, Oak Brook, IL, or Sioux Falls, SD.

Requisition

Location:

Racine
- Wisconsin
- United States, New Holland
- Pennsylvania
- United States, Oak Brook
- Illinois
- United States, Sioux Falls
- South Dakota
- United States

Category:
Sales and Marketing

Job Type: Full Time, Working Mode:
Hybrid

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

The Dealer Standards & Certification Manager is responsible for designing, integrating and managing CNH’s Dealer Performance System, ensuring dealer standards, certifications, and incentive programs work together to drive superior customer value and sustained market share growth. This role also ensures that CNH enables our dealers to be equipped, measured, and rewarded to deliver consistent, high-quality customer experiences while simplifying the cost of doing business for both dealers and customers.

• Owns and leads the integrated Dealer Performance System that aligns standards, certifications, and incentives to drive consistent dealer execution.
• Ensures dealer program structures directly translate into customer value, measurable market share growth, and reinforce desired behaviors, performance standards and long‑term network health.
• Defines clear expectations for dealer excellence across sales, operations, service, precision, and customer experience.
• Builds dealer capability through certifications that strengthen technical skills, sales effectiveness, and digital adoption.
• Aligns incentive programs to reward behaviors that drive volume, market share, and long‑term customer loyalty.
• Simplifies the cost of doing business by reducing program complexity, eliminating duplication, and streamlining reporting requirements.
• Improves the dealer experience by increasing transparency, clarifying expectations, and connecting actions to financial outcomes.
• Embeds customer‑centric metrics to ensure dealers deliver consistent, high-quality ownership experiences.
• Establishes governance and accountability to track performance, close gaps, and drive continuous improvement.
• Acts as the system owner that ensures every dealer action contributes to stronger customer relationships and sustainable market share growth.

• Bachelors Degree in a related field.
• 8+ years of experience in channel marketing, dealer network development, commercial operations, or a related field, with a proven ability to deliver results in complex environments.
• Demonstrates a strong track record leading cross‑functional initiatives and driving performance through incentive programs, dealer development, or performance management systems.
• Brings strategic thinking…