Senior Product Manager

SONIFI Health isn’t just building interactive patient technology, we’re helping healthcare organizations improve care and create better experiences. Our team is passionate about solving real healthcare challenges, reinforcing our belief that healthcare is hospitality, and supporting what patients, clinicians, and families need most in care settings. If shaping what the future of healthcare looks like in hospitals and care centers across the country sounds like where you want your talents and career to go next, we’d love to welcome you to SONIFI Health.

The Senior Product Manager, New Markets is a senior individual contributor role for an experienced healthcare technology Product leader who will help shape, build, launch, and commercialize patient-facing digital solutions while strengthening Product Management practices across SONIFI Health.

This role requires meaningful experience owning healthcare software products, partnering closely with Engineering, and successfully taking net-new products from discovery and validation through development, launch, and commercialization. The ideal candidate has worked with patient-facing or consumer-style healthcare technology at meaningful scale and is comfortable partnering directly with customers, executives, and commercial teams.

In addition to owning and advancing Product initiatives, this role will help SONIFI Health evaluate adjacent markets and future growth opportunities through customer discovery, market analysis, and business‑case development.

The Senior Product Manager, New Markets ensures SONIFI Health is investing in the right opportunities at the right time. By grounding product strategy in strong market insight, customer understanding, and thoughtful analysis, this role directly influences the strength of our innovation pipeline, the quality of leadership decision‑making, and the long‑term growth of our healthcare solutions portfolio.

• Lead ongoing market research and voice‑of‑customer (VoC) efforts to uncover emerging needs, trends, and opportunities across patient engagement and healthcare staff workflows
• Synthesize qualitative and quantitative insights—including customer feedback, industry trends, and competitive analysis—into clear, actionable opportunity narratives
• Develop market segmentation models, use‑case frameworks, and problem statements to guide strategic exploration and prioritization

• Identify and shape new product concepts, innovation themes, and market adjacencies aligned with company strategy
• Evaluate opportunities based on customer value, market potential, feasibility, and strategic fit
• Partner with product and engineering leaders to refine opportunity hypotheses and support solution framing or validation activities when appropriate

• Develop and maintain business cases for new product and market opportunities, including market sizing, value propositions, risks, and expected impact
• Support leadership decision‑making through clear analyses, trade‑offs, and recommendations
• Contribute to prioritization discussions and investment planning across the product portfolio

• Inform product and portfolio roadmaps with market‑backed insight, strategic rationale, and context
• Collaborate with Product Management and engineering partners to ensure alignment between opportunity intent and execution plans alongside competing priorities
• Provide strategic guidance on business and stakeholder requirements during development, pilots, or incubation efforts to ensure solutions remain aligned with original market and customer intent

• Maintai…