Content Specialist

Reports to:

Marketing Manager

Location:

On-site
FLSA Status:
Full-time – Exempt

Downtown doesn’t happen by accident—it takes vision, hustle, and heart. Downtown Sioux Falls, Inc. (DTSF) is a mission-driven 501(c)4 organization leading the charge in shaping a vibrant, inclusive, and thriving urban core. We exist to activate the city’s center—through placemaking, storytelling, partnerships, and daily boots‑on‑the‑ground effort.

DTSF administers the Downtown Business Improvement District (BID), managing programs that keep Downtown clean, safe, and welcoming. Our work spans economic development, public space activation, advocacy, marketing, and residential attraction—delivered with pride, precision, and a long‑term commitment to the place we call home.

We’re all in on Downtown. We connect business owners, civic leaders, artists, residents, and visitors to cultivate a culture of creativity, opportunity, and progress. If you’re looking to make an impact where it matters most—this is the place, and now is the time.

The Content Specialist is responsible for producing high-quality visual, digital, and multimedia content that supports DTSF’s marketing strategy and storytelling. This role executes graphic design, photography, and supports video, and audio production in-house. This individual must ensure consistent, on-brand content across campaigns, events, as well as, print & digital communications.

This position focuses on content production and creative execution, working closely with the Marketing Manager to bring campaigns to life efficiently and with a high level of craft. The Content Specialist plays a key role in maintaining DTSF’s visual identity and elevating how Downtown Sioux Falls is represented across platforms.

Full time, Monday-Friday, 9:00 AM-5:00 PM. Required to work some evenings, weekends, and Holidays. DTSF Signature Events may require heavy lifting, exposure to weather, and prolonged standing. Riverfest and Parade of Lights events are considered black‑out days for PTO.

• Design and produce digital and print materials, including social graphics, newsletters, signage, event collateral, templates, and promotional assets.
• Capture and edit photography and video content for events, ad campaigns, and district storytelling.
• Support website and email execution, building visual layouts and multimedia components using provided content and direction.
• Prepare and package content for social media and campaigns, ensuring consistency with brand standards and messaging.
• Maintain asset libraries, templates, and production systems to support efficiency and consistency.
• Support production timelines for events, sponsorship deliverables, and advocacy initiatives.

• 3+ years of experience in content creation, and graphic design.
• Proficiency in Adobe Creative Suite or comparable design tools.
• Experience with photography, videography, and basic video/audio editing.
• Strong understanding of layout, visual hierarchy, and brand consistency.
• Comfort producing content across formats (digital, print, social, web, email).
• Strong organizational skills and attention to detail.
• Ability to manage production timelines and work from creative direction.
• Familiarity with CMS and email platforms (Word Press, Mailchimp, or similar) preferred.
• Willingness to work occasional evenings or weekends to support events.

• Health Insurance (Single Plan covered 100% by Employer)
• Paid Time Off (20 days annually)
• Holiday Time Off (12 days annually)
• Safe Harbor 401k with 4% Company Match
• Dental & Vision Insurance (Employee Paid)
• Monthly Cell Phone Stipend or Company Provided Phone
• Parking Pass