L&S: Copywriter

We’re looking for a passionate, collaborative Copywriter to join our team. At L&S, Copywriters work with other creatives and across disciplines to brainstorm campaign ideas, write persuasive and inventive copy for all media, proof and edit content, and apply creative thinking to tell stories in new, engaging ways that connect with audiences.

A copywriter is a critical thinker who can solve problems, translating benefits and services into compelling, consumer-focused selling propositions. Copywriters are self‑motivated, love to write and are prolific brainstormers. They’re also skilled at summarizing ideas for clarity, varying style and tone, and knowing when to use a colon vs. a semicolon (probably never).

• Take direction from a creative brief and translate it into imaginative, original concepts that connect with target audiences and impact client goals.
• Write conversational, compelling copy for video, social media, email, websites, print, radio, paid search and more.
• Assist clients with brand strategy, positioning and taglines.
• Collaborate with other creatives to brainstorm ideas, vet concepts and take constructive feedback.
• Proof and edit copy for spelling, grammar, structure, tone and style.
• Research clients and their industries to understand products, audiences, competition and trends.
• Keep your finger on the pulse of news, pop culture and ad industry trends to write content that’s relevant.
• Stay organized and work well under pressure, juggling several projects at once while hitting deadlines.
• Work with design and video teams to contribute to visual direction.
• Present concepts and copy alongside a Creative Director, explaining your ideas and incorporating feedback.
• Exhibit a drive for learning, self‑improvement and growth.
• Work within a multi-disciplinary team to communicate project statuses, extend concepts across media and develop digital content ideas.

• Bachelor’s degree, preferably in advertising, journalism, communications, English or a related field.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office.
• Prior professional writing or agency experience preferred.
• Portfolio of work or writing samples required.

This position is an in-person role based in our Sioux Falls office.