B2B Growth Marketing Manager; Paid Media & HubSpot

Join to apply for the B2B Growth Marketing Manager (Paid Media & Hub Spot) role at Bluelight
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Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

• We are looking for a growth-focused B2B marketer with a strong foundation in paid media and marketing automation. You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated Hub Spot automation.
• You will not just be "buying media", you will be owning the engine that connects innovative US companies with world-class engineering talent in Latin America. You are well‑versed in Google Campaign Manager, Linked In Ads, and Hub Spot, and you understand the nuances of marketing complex B2B services to technical decision‑makers.
• Our ideal candidate thrives on data and uses it to craft high‑performing B2B campaigns. You understand that selling a partnership is different from selling a product; it requires trust, authority, and multiple touch points. You are organized, detail‑oriented, and possess a "White Belt Mentality", always eager to learn and improve. Above all, you are a human first, bringing a positive, engaged personality that strengthens our remote, transparency‑first culture.

• B2B Media Planning & Strategy
• Hub Spot Ownership:
  Serve as the internal subject‑matter expert for Hub Spot. You will not just use it, but optimize it—building workflows, lead‑scoring models, and attribution reports that connect ad spend to closed client deals.
• Strategic Planning:
  Develop comprehensive B2B media plans that target decision‑makers at startups and enterprise companies who need to scale their engineering teams.
• Market Research:
  Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them.
• Innovation:
  Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.
• Sales Enablement:
  Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals.
• Campaign Execution & Management:
  Oversee the execution of paid media campaigns with a heavy focus on Linked In Ads (Account‑Based Marketing) and Google Ads (High‑intent search).
• Vendor Management:
  Manage relationships with external vendors or agencies to ensure day‑to‑day execution aligns with our strategic vision.
• Full‑Funnel Analytics:
  Track B2B KPIs beyond just "clicks"—focusing on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.
• Optimization:
  Analyze campaign data to identify areas for improvement, such as refining audience segments (e.g., targeting specific tech stacks like React or Python users) to improve lead quality.
• Budget & ROI Management:
  Manage and allocate media budgets effectively across channels to maximize Client Acquisition Cost (CAC) efficiency.
• Forecasting:
  Maintain daily, weekly, and monthly budget pacing, ensuring campaigns remain on schedule and within financial targets.
• Efficiency:
  Identify opportunities for cost‑saving without compromising the quality of inbound leads.

• 4+ years of experience in B2B performance marketing or media buying. Experience specifically in the Staffing, Recruiting, or SaaS sectors is a massive plus.
• Hub Spot Proficiency is
  
  Required:
  
  Must have deep experience with Hub Spot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration. Hub Spot certifications are highly preferred.
• Paid Media Expert:
  Strong experience in paid platforms, specifically Linked In Campaign Manager (for B2B…