Growth Marketing Lead

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry’s leading security infrastructure.

We prioritize security, mandating all new hires complete an in-person onboarding process. This focus on physical identity verification and secure IT setup safeguards our infrastructure against sophisticated global threats while reinforcing our culture.

We are looking for a dynamic and innovative Growth Marketing Lead to own our growth marketing function, build and mentor a high-performing team, and propel our company to new heights.

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Senior Manager, Growth Marketing role:

• Drive: Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices.
• Build: Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance.

• Lead: Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets.
• Manage: Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates.

• Collaborate: Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts.
• Deliver: Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth.

• Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.
• Contribute: Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities.

• 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
• Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries.
• Strong leadership experience, including direct management of marketing teams.
• Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau).
• A strategic mindset coupled with a hands‑on approach to problem‑solving and campaign execution.

Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No.

60

DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly‑owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.

Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.