Digital Merchandiser

Groomer's Choice is looking for a Digital Merchandiser to own our product presentation and discovery on our e-commerce site. This is an individual-contributor role focused on the full digital storefront experience: product presentation, PDP quality, and cross-sell strategy first, and checkout/site-structure optimization second. The role sits in Marketing, with a dotted line into Product, so that the full site experience is owned by one team rather than split across disconnected functions.

This person surfaces and analyzes signals — like search gap analysis — that inform product development priorities, but does not own the product roadmap or make product decisions; those calls stay with Product.

Groomer's Choice is looking for a Digital Merchandiser to own our product presentation and discovery on our e-commerce site. This is an individual-contributor role focused on the full digital storefront experience: product presentation, PDP quality, and cross-sell strategy first, and checkout/site-structure optimization second. The role sits in Marketing, with a dotted line into Product, so that the full site experience is owned by one team rather than split across disconnected functions.

This person surfaces and analyzes signals — like search gap analysis — that inform product development priorities, but does not own the product roadmap or make product decisions; those calls stay with Product.

• Add new products and brands to site.
  
  Work with product team to ensure impact features and benefits are clear to the customer
• Own product presentation across the site: collections, category pages, featured/promoted placements, and merchandising rules
• Monitor and improve PDP quality — content, imagery, structured data, and consistency across the catalog
• Develop and execute cross-sell and upsell strategy (related products, bundles, on-site recommendations)
• Use GA4 to identify underperforming products, categories, and digital merchandising.
  
  Identify and act on merchandising opportunities
• Conduct search gap and competitor analysis and other on-site signal work, and feed findings to Product as input — not direction — for roadmap prioritization
• Partner with the Head of Product to share merchandising insights and represent the full site experience in cross-functional planning

• Monitor checkout flow and site structure/navigation for friction points using GA4 and on-site behavior data
• Make hands-on updates directly in Shopify (theme settings, layout, navigation) for straightforward improvements
• Design and run tests to validate UX changes before rolling them out broadly
• Partner with the Marketing Director and Head of Product on larger UX initiatives that go beyond this role's scope

• 3–5 years of experience in digital merchandising, ecommerce, UX, or a related digital marketing role
• Hands-on Shopify experience — comfortable managing collections, products, merchandising rules, and making theme/settings changes directly
• Hands-on GA4 experience — able to build reports, segment data, and translate findings into merchandising and UX decisions
• Strong understanding of PDP best practices and cross-sell/upsell tactics for ecommerce
• Working knowledge of UX principles for checkout flow and site structure/navigation
• Ability to work cross-functionally and influence outcomes (e.g., with Product) without formal decision authority
• Strong analytical and organizational skills; comfortable moving between data analysis and hands-on execution

• Experience with Shopify Plus
• Collaborative, Accountable; ability to thrive in an entrepreneurial environment
• Familiarity with behavioral/UX tools…