Director of Merchandising & Sales Strategy

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

Wild Oak Boutique is one of the fastest-growing women’s fashion brands, known for premium denim, strong community engagement, and a data-driven approach to ecommerce. As we continue to scale, we’re looking for a strategic leader to help drive product performance, pricing strategy, and merchandising execution across our online channels.

The Director of Merchandising & Sales Strategy will oversee product lifecycle performance — from launch planning and pricing to inventory optimization and sell-through strategy. This role works closely with buying, marketing, content, and operations to ensure products are positioned for success while maximizing margins and revenue growth.

This is an ideal role for someone who combines strong analytical thinking with fashion ecommerce experience.

• Prepare products for ecommerce launch including SKU setup, collections, and merchandising structure.
• Track inventory and delivery timelines to ensure smooth launches.
• Coordinate with photography, creative, and marketing teams on product rollouts.

• Set retail pricing and markup strategies aligned with brand positioning and margin goals.
• Monitor product performance and recommend markdown, repositioning, or reshoot strategies for slow-moving inventory.
• Maximize profitability through data-driven pricing decisions.

• Analyze sales trends and seasonal performance to suggest replenishment opportunities.
• Identify high-performing products and support growth strategies for core categories.

• Partner with leadership, marketing, and operations to align merchandising strategy with company goals.
• Support ecommerce growth through strong product organization and analytics.

• 5+ years experience in ecommerce merchandising, buying, or product strategy (fashion preferred)
• Strong understanding of retail pricing, margins, and inventory performance
• Experience working cross-functionally with marketing and content teams
• Highly analytical with the ability to turn data into actionable strategy
• Shopify or ecommerce platform experience preferred

• Improved sell-through rates and reduced slow-moving inventory
• Strong pricing strategy that protects margins
• Efficient product launches aligned with marketing campaigns
• Clear merchandising structure that drives conversion