Director of Performance Marketing

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience.

This role is responsible for collaborating with Sales, CRM, Brand & Creative, Ecommerce, Product Marketing, and Analytics to lead customer acquisition and performance marketing across the business. Duties include developing and executing integrated, full-funnel strategies that accelerate profitable growth across Consumer, Trade, and key commercial channels; driving Consumer acquisition across digital and physical retail while building sophisticated acquisition strategies for the Trade customer;

and leading investment and performance across Paid Search, Shopping, Paid Social, Affiliate, Display, CTV/Video, and emerging channels. This role supports Sales with translating commercial priorities into targeted audience and media strategies that create demand across the business and connect marketing investment to broader business priorities.

• Work-Life Balance:
  Monday – Friday, 8:00am – 5:00pm
• Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
• Paid Time Off:
  Generous vacation accrual and paid time off policies.
• Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
• Compensation:
  Competitive compensation plan
• Health Benefits:
  
  Visual Comfort covers the majority of employee medical premiums, and offers competitive vision and dental coverage available starting the first of the month following your start date.
• Insurance:
  Company-provided life insurance and short-term disability coverage.
• Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.

• Develop and lead Visual Comfort’s enterprise customer acquisition strategy across Consumer, Trade, and key commercial opportunities, driving profitable growth across digital and physical retail channels.
• Manage strategy, investment, and performance across Paid Search, Shopping, Paid Social, Affiliate, Display, CTV/Video, and emerging acquisition channels, including annual and seasonal media planning, budgeting, forecasting, and optimization.
• Identify and analyze new audiences, channels, markets, and growth opportunities, balancing near-term revenue objectives with customer quality, lifetime value, incrementality, marketing efficiency, and long-term profitable growth.
• Collaborate with Sales, CRM, and Analytics to develop differentiated audience and acquisition strategies for Trade, Retail/Showrooms, Wholesale, and other business priorities, while supporting customer activation, retention, and lifetime value.
• Develop and manage a rigorous testing strategy across audiences, channels, creative, messaging, and landing experiences, leveraging performance and customer insights to drive continuous improvement.
• Partner with Brand & Creative, CRM & Lifecycle, and Ecommerce to optimize channel-specific creative, customer journeys, landing experiences, merchandising, conversion, retention, and reactivation while maintaining Visual Comfort’s premium brand positioning.
• Monitor and communicate marketing effectiveness across new customer growth, CAC, incremental revenue, ROAS/MER, conversion, customer quality, attribution, incrementality, and lifetime value; prepare forecasts, investment recommendations, and performance narratives for the CMO and senior…