Director of CRM Lifecycle Marketing

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market‑leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world‑class customer experience.

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market‑leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world‑class customer experience.

This role is responsible for collaborating with Sales, Performance Marketing, Ecommerce, Analytics, and Brand & Creative to develop and execute CRM and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value. Duties include establishing customer segmentation and lifecycle journeys, managing Email and Direct Mail programs, developing testing and measurement strategies, identifying opportunities for personalization and automation, and supporting customer acquisition efforts through targeted audience strategies.

• Work-Life Balance:
  Monday – Friday, 8:00am – 5:00pm
• Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
• Paid Time Off:
  Generous vacation accrual and paid time off policies.
• Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
• Compensation:
  Competitive compensation plan
• Health Benefits:
  
  Visual Comfort covers the majority of employee medical premiums, and offers competitive vision and dental coverage available starting the first of the month following your start date.
• Insurance:
  Company-provided life insurance and short-term disability coverage.
• Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.

• Develop and implement CRM and lifecycle marketing strategies across Consumer, Trade, and other priority customer segments to drive engagement, retention, reactivation, and lifetime value.
• Assess CRM programs, customer journeys, segmentation, data, and performance to identify opportunities, capability gaps, and areas for continuous improvement.
• Establish customer segmentation, prioritization, and lifecycle frameworks based on customer behavior, value, engagement, lifecycle stage, and commercial opportunity.
• Develop differentiated customer journeys across onboarding, activation, engagement, retention, and reactivation, including strategies tailored to high‑value Consumer and Trade customers.
• Lead Email and Direct Mail strategies, including audience selection, segmentation, cadence, personalization, testing, circulation, and performance optimization.
• Identify and implement opportunities to expand triggered communications, personalization, automation, and emerging customer communication capabilities as customer data and technology evolve.
• Partner with Analytics and Sales to identify high‑value customer segments, customer behaviors, growth opportunities, and actionable insights that inform marketing and Sales priorities.
• Partner with Performance Marketing to translate customer insights and high‑value segments into paid acquisition, prospecting, lookalike, and audience strategies aligned with broader business priorities.
• Collaborate with Sales to develop scalable CRM and lifecycle programs that support Trade customer relationships,…