Web Manager and WordPress Developer

Position Summary

The Web Manager and Word Press Developer will lead management and continuous improvement of the university web properties to drive enrollment, engagement, and alumni relations; serve as the primary Word Press technical owner, content governance lead, and accessibility steward for all public‑facing web properties; and collaborate with marketing, academic units, enrollment, IT, and campus partners to translate institutional goals into measurable web outcomes.

• Maintain and enhance the University News Word Press environment and scale operations based on institutional needs: deploy updates, manage plugins and themes, implement performance templates, and troubleshoot platform issues.
• Create a content refresh calendar on the primary sru.edu website and a governance plan for highly distributed authorship. Develop and manage standard operating procedures for compliance and storytelling goals.
• Build and maintain modular page templates, block patterns, and reusable dynamic content components to speed content creation/syndication and ensure storytelling, user experience, and brand consistency.
• Author, edit, and optimize high‑impact content for target audiences (prospective students, families, alumni, donors, media) with emphasis on clear calls‑to‑action and SEO/GEO best practices.
• Implement and monitor analytics, A/B tests, and conversion funnels to improve inquiry, application, and engagement metrics; generate monthly performance reports and action plans.
• Enforce web content governance: train content owners, manage editorial calendar, run content audits, and maintain metadata and taxonomy for discoverability.
• Ensure WCAG accessibility compliance and mobile‑first design across templates and content; coordinate remediation with content authors and colleagues when needed.
• Manage integrations with CRM, LMS, calendaring, media libraries, and third‑party tools; own staging and deployment workflow with version control.
• Provide tiered support: triage requests, advise campus units on content strategy, and execute priority builds or fixes when staffing is limited.
• Lead small‑scale web projects (microsites for campaigns, landing pages for recruitment, event hubs) from scoping through launch and post‑launch analytics.

• Web Content Strategy & User Experience – understanding how students, families, alumni, and donors navigate digital spaces and what drives engagement and conversion.
• Word Press Architecture & Development – deep knowledge of themes, plugins, custom post types, security hardening, and performance optimization.
• Accessibility & Compliance Standards – familiarity with WCAG, ADA, and higher education digital compliance expectations, including PASSHE security and content governance requirements.
• Analytics & SEO – knowledge of Google Analytics, search optimization, and data‑driven decision making to improve recruitment and donor engagement.
• Brand & Messaging Standards – understanding how digital content supports institutional reputation, enrollment marketing, and philanthropy storytelling.
• Content Management & Editing – ability to create, edit, and manage high‑impact content that supports enrollment pipelines and donor cultivation.
• Project Management – coordinating timelines, stakeholders, and priorities across marketing, admissions, advancement, and IT.
• Security & Risk Mitigation – implementing updates, patches, backups, and monitoring to protect institutional data and maintain PASSHE‑aligned security posture.
• Vendor & Stakeholder Communication – translating technical needs into clear, actionable language for non‑technical teams and leadership.
• Strategic Thinking – connecting digital experience decisions to enrollment goals, donor engagement, and institutional reputation.
• Rapid Response – updating critical content quickly, especially for admissions deadlines, emergency communications, and advancement campaigns.
• Problem Solving – diagnosing issues, preventing outages, and ensuring the website remains stable, secure, and high‑performing.
• Cross‑Functional Collaboration – working seamlessly with admissions, advancement, marketing, IT, and executive leadership.
• Continuous Improvement –…