Web Specialist and WordPress Manager

Web Specialist and Word Press Manager

Posting Number: N01226

Classification

Title:

Manager 170

Employee Group:
Manager

Bargaining Unit:
Management

Location:

Main Campus

Department:
University Marketing and Communication

Pay Rate: $59,000 - $72,000 commensurate with experience

Employment Type:

Regular FT

Work Schedule:

Monday – Friday 8:00 – 4:30

The Web Specialist and Word Press Manager will lead management and continuous improvement of the university web properties to drive enrollment, engagement, and alumni relations; serve as the primary Word Press owner, sru.edu content governance lead, and accessibility steward for all public-facing web properties; and collaborate with marketing, academic units, enrollment, IT, and campus partners to translate institutional goals into measurable web outcomes.

• Maintain and enhance the University Word Press environments and scale operations based upon the greatest needs of the University:
  Manage updates, plugins, templates and themes.
• Build and maintain modular page templates, block patterns, and reusable dynamic content components to speed content creation/syndication and ensure storytelling, user experience, and brand consistency remain at the forefront of decision making and development.
• Author, edit, and optimize high-impact content for target audiences (prospective students, families, alumni, donors, media) with an emphasis on clear calls-to-action and SEO / GEO / AEO best practices.
• Implement and monitor analytics, A/B tests, and conversion funnels to improve inquiry, application, and engagement metrics; generate monthly performance reports and action plans.
• Enforce web content governance: train content owners, manage editorial calendar, run content audits, and maintain metadata and taxonomy for discoverability.
• Ensure WCAG AA accessibility compliance and mobile-first design across templates and content; coordinate remediation with content authors and colleagues where needed.
• Provide tiered support: triage requests, advise campus units on content strategy, and execute priority builds or fixes when staffing is limited.
• Lead small-scale web projects (microsites for campaigns, landing pages for recruitment, event hubs) from scoping through launch and post-launch analytics.
• Assist with creating a content refresh calendar on the primary sru.edu website as well as a governance plan for a highly distributed authorship. Help develop and manage standard operating procedures for compliance and storytelling goals.

• Web Content Strategy & User Experience (UX):
  Understanding how students, families, alumni, and donors navigate digital spaces and what drives engagement and conversion.
• Word Press Architecture & Development:
  Deep knowledge of custom theme development or template customization, plugins, advanced custom fields or blocks, custom post types, security hardening, and performance optimization.
• Accessibility & Compliance Standards:
  Familiarity with WCAG, ADA, and higher education digital compliance expectations, including PASSHE security and content governance requirements.
• Analytics & SEO :
  Knowledge of Google Analytics, Google Tag Manager, Google Search Console,, search optimization, and data-driven decision making to improve recruitment and donor engagement.
• Brand & Messaging Standards:
  Understanding how digital content supports institutional reputation, enrollment marketing, and philanthropy storytelling.
• Front End Development: HTML, CSS, JavaScript, responsive design, and the ability to troubleshoot and optimize site performance.
• Content Management & Editing:
  Ability to create, edit, and manage high impact content that supports enrollment pipelines and donor cultivation.
• Project Management:
  Coordinating timelines, stakeholders, and priorities across marketing, admissions, advancement, and IT.
• Vendor & Stakeholder Communication:
  Translating technical needs into clear, actionable language for non-technical teams and leadership.
• Strategic Thinking:
  Connecting digital experience decisions to enrollment goals, donor engagement, and institutional reputation.
• Rapid Response:
  Updating critical content quickly—especially for admissions deadlines, emergency…