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Digital Marketing & Web Manager
Job in
Smithfield, Providence County, Rhode Island, 02917, USA
Listed on 2026-06-14
Listing for:
City Personnel
Full Time
position Listed on 2026-06-14
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Web Developer, UI/UX Design
Job Description & How to Apply Below
Are you a digitally savvy marketing professional who thrives at the intersection of website strategy, user experience, SEO, and data-driven decision-making? We are seeking an experienced Digital Marketing & Web Manager to take ownership of an organization’s digital presence and drive meaningful improvements in engagement, lead generation, and overall online performance.
This is a highly hands-on and strategic role for someone who enjoys blending day-to-day website management with long-term digital growth planning. The ideal candidate will bring strong expertise in Word Press, Hub Spot, SEO, analytics, and e-commerce optimization, along with a passion for creating seamless and high-performing digital experiences.
Company & Position Highlights:- Take full ownership of a high-visibility website and digital experience strategy
- Collaborative, mission-driven, and cross-functional work environment
- Blend of web management, digital marketing operations, SEO, UX, and e-commerce optimization
- Direct partnership with marketing and leadership teams on strategic initiatives
- Opportunity to influence conversion rates, engagement, and digital growth outcomes
- Strong potential for long-term professional development and expanded responsibility
- Own and manage a Word Press website using Elementor, including content updates, page creation, UX enhancements, and ongoing optimization of site performance
- Develop and execute an SEO strategy, including technical SEO, on-page optimization, keyword strategy, and evolving AI-driven search best practices
- Manage and optimize Hub Spot CRM and marketing automation workflows to support lead generation and customer engagement
- Oversee ecommerce functionality, including product pages, user journeys, checkout flow, and conversion rate optimization initiatives
- Partner with marketing and communications teams to build high-performing landing pages, campaign microsites, and digital assets
- Use Google Analytics, Search Console, and related tools to track performance, identify trends, and translate insights into actionable improvements
- Continuously improve website traffic, engagement, lead generation, and conversion performance through data-driven experimentation
- Coordinate with external vendors, developers, and consultants on website enhancements and digital projects
- Ensure all website content is accurate, on-brand, user-friendly, and aligned with organizational goals
- Stay current on emerging digital marketing trends, SEO developments, and web technologies
- Minimum of 5 years of experience in web management, digital marketing, or a closely related field
- Strong hands-on experience with Hub Spot (certifications a plus)
- Advanced proficiency with Word Press and Elementor
- Experience managing ecommerce functionality and optimizing conversion funnels
- Strong understanding of SEO, including technical SEO and modern search optimization trends
- Experience using Google Analytics, Google Search Console, and related reporting tools
- Solid understanding of UX principles, website architecture, and digital customer journeys
- Proven ability to manage high-performing websites that drive measurable engagement and conversions
- Strong design sensibility with an eye for polished, user-friendly digital experiences
- Ability to manage multiple priorities in a fast-paced, collaborative environment
- Experience in nonprofit, membership-based, or service-oriented organizations is a plus
- Excellent communication, organization, and project management skills
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