Director, B2B Marketing

Job Description

Note:
Fidelity will not provide immigration sponsorship for this position

We are seeking an experienced Director of B2B Marketing to lead a team responsible for developing and executing strategic marketing initiatives within the nonprofit sector, with a primary focus on Healthcare and Higher Education. Reporting to the VP of TEM Marketing this role requires expertise in B2B marketing, including Account-Based Marketing (ABM), demand generation, lead nurture strategies, thought leadership activation, integrated marketing, media planning, and sales enablement, coupled with a strong track record of leading cross-functional initiatives and delivering results in complex matrixed organizations.

We are seeking an experienced Director of B2B Marketing to lead a team responsible for developing and executing strategic marketing initiatives within the nonprofit sector, with a primary focus on Healthcare and Higher Education. Reporting to the VP of TEM Marketing this role requires expertise in B2B marketing, including Account-Based Marketing (ABM), demand generation, lead nurture strategies, thought leadership activation, integrated marketing, media planning, and sales enablement, coupled with a strong track record of leading cross-functional initiatives and delivering results in complex matrixed organizations.

The ideal candidate will possess a strong understanding of the unique challenges and opportunities within these industries and the ability to develop proactive, data-driven marketing programs that align marketing objectives with business growth goals across Sales and Relationship Management teams.

• Develop and execute integrated B2B marketing strategies that drive awareness, demand generation, pipeline growth, client retention, and market expansion within the nonprofit sector, with a focus on Healthcare and Higher Education.
• Lead Account-Based Marketing (ABM) strategies for priority prospects and clients, partnering closely with Sales and Relationship Management teams to deepen relationships, accelerate opportunities, and support business growth.
• Design and optimize lead nurture journeys across the prospect and client lifecycle, leveraging data, segmentation, and personalized content to increase engagement, conversion, and long-term client value.
• Partner closely with the B2C Marketing Director to identify and activate B2B2C opportunities that connect institutional client objectives with participant engagement outcomes, creating aligned go-to-market strategies that maximize value for organizations and the individuals they serve.
• Own integrated marketing plans that leverage the full channel mix- including digital, email, content, social media, webinars, events, field marketing, and sales enablement to deliver measurable business outcomes and support strategic growth priorities.
• Partner closely with Content and Analytics teams to co-create, activate, and measure thought leadership, market insights, case studies, client success stories, and other content that strengthens Fidelity's market position, supports business development efforts, and demonstrates client impact.
• Collaborate across Workplace, including Sales, Relationship Management, Consulting, Product, and other key business partners, to align marketing strategies with client needs and business priorities, while leading a high-performing team and leveraging data-driven insights to drive innovation and marketing effectiveness.

• Bachelor's degree or equivalent with 12 plus years of experience, or Master's degree with 10 plus years of experience.
• Proven experience leading B2B marketing strategies, preferably within nonprofit, healthcare, higher education, financial services, or related industries.
• Demonstrated success with integrated marketing, demand generation, Account-Based Marketing (ABM), lead nurture strategies, and sales enablement programs.
• Strong ability to partner with Sales, Relationship Management, and cross-functional stakeholders to drive business growth and client engagement.
• Strategic and analytical mindset with the ability to leverage market insights, customer data, and performance metrics to inform decision-making.
• Experience developing case studies, client success stories, and content activation strategies that support business objectives.
• Excellent communication, executive presence, and leadership skills, including comfort presenting to and influencing senior leaders.
• Proven ability to lead teams, drive innovation,…