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Brand Strategy & Innovation Lead

Job in Smithfield, Isle of Wight County, Virginia, 23431, USA
Listing for: Smithfield Foods, Inc
Full Time position
Listed on 2026-07-21
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Branding Specialist / Ambassador
Salary/Wage Range or Industry Benchmark: 120000 - 162500 USD Yearly USD 120000.00 162500.00 YEAR
Job Description & How to Apply Below

Smithfield Foods, Inc. is seeking a Senior Manager of Brand Strategy & Innovation for Nathan’s Famous.

The role leads strategic growth, brand equity, and commercialization across Nathan’s retail portfolio, working cross-functionally with R&D, Sales, Finance and Legal to deliver breakthrough innovation and compelling consumer communications. The position focuses on annual and long-range brand plans, consumer insights, and partnership development to win at retail, while stewarding the Nathan’s

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