Associate Brand Manager

Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. As a Marketing Team member, you will leverage data-driven insights to maximize profitability for specific brand categories. Representing brands like Smithfield, Eckrich, and Nathan’s Famous, you will collaborate across departments to deliver superior products. Responsibilities include developing marketing strategies and brand plans, focusing on product quality, innovation, pricing, distribution, and promotion.

You'll shape category strategies, conduct pricing analyses, and perform business evaluations to drive brand performance, working closely with internal teams and external partners to implement comprehensive marketing and innovation plans.

Brand Management:
Analyzes market trends and consumer behaviors to inform marketing and product strategies. Develops category strategies and conducts ongoing business analyses to align brand performance with business objectives. Collaborates with Insights to lead consumer research initiatives for targeting, product optimization, and brand development. Manages budgeting, coupon forecasting, and invoicing, while supporting legal approvals for external documents and contracts. Assists in creating sales presentations, implementing customer marketing plans, and distributing tools (e.g., videos, imagery, and sell sheets) for Sales teams.

Engages in strategic meetings with Business Management and Sales to drive brand initiatives.

Advertising and Promotion Management:
Builds and maintains agency relationships, preparing internal and external brand presentations. Contributes to the development and execution of annual marketing plans designed to meet brand growth objectives, ensuring a cohesive image across advertising, packaging, and promotions. Provides feedback to agency partners and tests consumer messaging concepts to optimize campaigns. Collaborates with Sales to develop strategic partnerships with retail partners.

Innovation Management:
Participates in product development by identifying target audiences, gathering consumer insights, creating product propositions, and evaluating market potential. Engages in creative brainstorming exercises and concept testing to refine innovation and product pipelines. Works closely with functional teams to launch new products and optimize existing ones, ensuring timely market delivery.

Leadership:
Drives a positive employee experience through leadership by way of employee development and coaching.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

Education & Experience:

Bachelor’s Degree from an accredited four-year college or university in Marketing or related field and 3+ years’ relevant experience; or equivalent combination of education and experience, required.

Leadership:
Experience acting as a lead by providing training,…