Retail Marketing Manager

Dealership:

L0849 Toyota of Gallatin

Manager, Retail Marketing Operations (RMO)

At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and Green Cars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across, Tennessee and Georgia. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.

Location :
Tennessee & Georgia, must reside within region

Regional Travel Required

Compensation Range: $80,000–$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

• Drive performance:
  Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores

• Build loyalty:
  Develop programs and campaigns that strengthen retention and enhance the customer experience

• Leverage data:
  Turn insights and scorecard metrics into actionable strategies and measurable results

• Partner with leaders:
  Advise Store Leaders and collaborate with OEMs, internal teams, and vendors

• Execute campaigns:
  Oversee content and campaigns that drive engagement and performance

• Optimize & adapt:
  Use analytics, market trends, and testing to continuously improve outcomes

• Champion alignment:
  Ensure consistency with company initiatives while acting as a key resource for stakeholders

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)

• Strong understanding of performance marketing, customer lifecycle, and retention strategies

• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)

• Confidence working directly with leadership and influencing decisions

• Competitive pay

• Medical, Dental and Vision Plans

• Paid Holidays

• PTO: 80 hours at time of hire

• Short and Long-Term Disability

• Paid Life Insurance

• 401(k) Retirement Plan

• Employee Stock Purchase Plan

• Lithia Learning Center

• Vehicle Purchase Discounts

• Wellness Programs

For a more detailed view, visit:www.to