Marketing Operations Manager

This role owns the operational backbone of our marketing engine. As Marketing Operations Manager, you will ensure that marketing programs run reliably, data flows cleanly from first touch through revenue, and leadership can clearly see what’s working and why. You’ll work hands‑on in Salesforce, Pardot / Account Engagement, GA4, and Word Press, sitting at the intersection of marketing and sales operations.

This is an ideal role for someone who enjoys owning systems, data, and execution in a lean B2B SaaS environment without the overhead of a large team.

Power Plan is a B2B SaaS organization helping enterprise customers optimize complex processes through modern technology. We are in a phase of scaling our go‑to‑market motion and need stronger operational rigor to support growth. Marketing plays a critical role in pipeline creation and influence, and this position builds the systems and insights that enable smarter GTM decisions.

Within six months, MQL‑to‑SLA handoffs in Salesforce operate with documented rules, consistent routing, and clear attribution, with fewer than 2% of leads requiring manual correction. Leadership can reliably trace leads from first touch through pipeline and revenue.

Clean handoffs protect sales trust, improve follow‑up speed, and allow marketing to prove its impact beyond lead volume. This directly supports revenue forecasting and GTM decision‑making.

Review and refine lifecycle stages, lead routing logic, and campaign attribution models in Salesforce. Partner with sales operations to align definitions and monitor follow‑up compliance. Build reports that surface bottlenecks, delays, or breakdowns in the handoff process.

Within six months, the Word Press website supports all active campaigns with up‑to‑date pages, landing pages, and forms that function without errors and pass QA checks. Conversion rates and form submissions are consistently tracked in GA4 and Salesforce, with no breaks in attribution.

A reliable, conversion‑ready website ensures marketing programs launch on time and that digital engagement translates into measurable pipeline impact rather than disconnected traffic metrics.

Own routine Word Press updates, landing pages, and form management without developer support. Ensure forms, UTMs, and campaign IDs are correctly mapped into Salesforce. Coordinate with the web agency on larger updates and structural improvements.

Within six months, all active nurture programs and email campaigns in Pardot / Account Engagement are documented, error‑free, and meeting defined engagement benchmarks. New campaigns follow standardized build and QA processes.

Consistent automation improves lead engagement, protects sender reputation, and allows programs to scale without introducing execution or reporting risk.

Audit existing nurture programs and campaigns, retire outdated assets, and standardize templates and naming conventions. Build and maintain segmentation, scoring, and nurtures directly in Pardot while ensuring tight Salesforce alignment.

Within twelve months, SEO and paid search programs are tracked against clearly defined KPIs with consistent reporting on spend, lead volume, and pipeline contribution. At least two AI‑enabled capabilities within the existing stack are actively used to improve optimization, reporting efficiency, or insight generation.

This ensures external spend is accountable and optimized while AI adoption increases productivity without adding headcount. Leadership gains confidence that investments drive measurable outcomes.

Serve as the day‑to‑day contact for SEO and paid search partners, validating agency reporting against GA4 and Salesforce. Track spend and surface optimization opportunities. Identify and enable AI features…