Team Leader Direct Sales

Muscat, Sultanate of Oman | Posted on 11/02/2026

The Team Leader – Direct Sales is responsible for leading a team of Direct Sales Executives to market and sell Ahli Bank’s retail banking products. This role involves developing and implementing sales strategies, building and maintaining relationships with key stakeholders, and ensuring that the team meets or exceeds sales targets. The Team Leader will also manage and mentor the team, ensuring customer‑centric service and compliance with the bank’s procedures and policies.

• Market and sell Ahli Bank Retail Banking products through direct approaches to prospective customers at their home, office, or preferred venue.
• Ensure the team consistently advertises, promotes, and secures business across the Sultanate of Oman in a highly customer‑centric manner.
• Look after payroll accounts to increase CASA (Current Account Savings Account) in retail banking.
• Conduct daily visits to government and private sector entities to build and maintain relationships.
• Organize weekly activities, such as open days or roadshows, at companies and government entities to source new business.
• Create sales leads from visits made to the sales team and branches.
• Jointly meet with the corporate team to generate retail business from corporate clients.
• Collaborate with branch managers to open new business opportunities for branches.
• Support DSAs (Direct Sales Agents) in closing deals and generating business.
• Implement new companies into the Retail Approved Lending List.
• Ensure sales targets for all products are met.

• Gather relevant information, create a proper database, and carry out tasks assigned by the Head of Business Development.
• Conduct weekly branch visits and meetings for business reviews.
• Follow up and support team members as required, ensuring their inquiries are addressed and met.
• Ensure all team members follow the DSU (Direct Sales Unit) procedure and meet the team’s targets.
• Jointly meet with branch managers to facilitate business for branches.
• Monitor individual and business accounts (deposits or loans) for money laundering or fraud.
• Report any suspicious transactions, credit risks, market risks, and operational risks to the appropriate authorities.
• Adhere strictly to the bank’s Anti‑Money Laundering (AML) policies.

• Review credit applications and recommend finance approvals per the bank’s policy and guidelines, within designated authority.
• Maintain vigilance against potential fraud and adhere to credit management practices.

• Manage the performance, motivation, and development of individuals within the team.
• Act as a mentor to junior team members, guiding them in their professional growth.
• Set job objectives and perform timely reviews to measure performance, identify staff development needs, and provide necessary training.
• Directly manage branch staff involved in operating services and sales, ensuring high performance and adherence to bank policies.

• Omani nationals only
• Bachelor’s degree in Business, Finance, Marketing, or a related field.
• 5 years of experience in retail banking sales.