Senior Associate, Brand Marketing; Seattle's Coffee & NESCAFÉ

Position: Senior Associate, Brand Marketing (Seattle's Best Coffee & NESCAFÉ)
The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks.

With our extensive networks and industry knowledge, we offer unparalleled support and guidance to food service operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of food service operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience.

Our team of culinary experts and skilled product developers partner closely with food service professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

_This position is not eligible for Visa Sponsorship._

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* POSITION SUMMARY:

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* The Senior Marketing Associate will have responsibility for the Seattle's Best Coffee and NESCAFE out of home category, and develop business and marketing objectives, strategy and tactics for the Nestlé Professional Business, Out of Home channels and will execute against these plans. They will focus on delivering plans within coffee category, with a strong focus on marketing insights, implications and unique activations.

They will manage daily activities relevant to the success of this category and brands.

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* PRIMARY RESPONSIBILITIES:

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* ** End to End Marketing Communication Ownership*
* + Initiate necessary research to gain insights into brand relevancy by consumer & operator segment.  Leverage insights into action to deliver business & financial goals.

+ Manages the development of brand equity, long-term plans and annual marketing plans.

+ Supports new product & equipment introductions including strategic decisions on research and development, packaging and product launch execution.

+ Strategically analyzes market dynamics and adjusts brand strategies as necessary, including value proposition by channel

+ Integrates sustainability into all business areas.

** Project Management*
* + Lead Projects for New Products or Solutions as the Project Manager ensuring on time launch and flawless execution from concept to close. Including the alignment of the strategy, approach, for initiating, planning, executing, monitoring, controlling, and closing.

** Business Management*
* + Develop B2B business and marketing objectives, strategy and tactics for Seattle's Best Coffee & NESCAFE brands and portfolio. Write annual business review and assist in the on the mid and long-term strategic business planning.

+ Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners.  Manage and control brand budgets. Leverage and use key insights to identify new opportunities for the business and brand in the Out-of-Home industry. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio.  

Proven ability for multi-project management.

+ Grow sales and profits of existing product portfolio by utilizing insights of channel marketing and sales leadership teams.  Develop key insights to increase relevance of product line to most-value customers. Coordinate effort with cross functional groups.

+ Perform other duties as assigned

+ No direct reports. Must be able to influence internal and external customers as needed to accomplish business objectives. Indirectly supervises cross-functional teams including Product Development, Packaging, Manufacturing Services, Equipment engineering,…