Senior Associate, Brand Marketing (Grab & Go ​/ Desserts

Senior Associate, Brand Marketing (Grab & Go / Desserts) Senior Associate, Brand Marketing (Grab & Go / Desserts)

The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks.

With our extensive networks and industry knowledge, we offer unparalleled support and guidance to food service operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of food service operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience.

Our team of culinary experts and skilled product developers partner closely with food service professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

The Nestlé Professional Solutions Grab & Go / Desserts Business is seeking a Sr. Brand Marketing Associate with experience in product management and a track-record of success growing business via impactful go-to-market strategy. This role will develop strategic business and marketing plans and manage the product portfolio to achieve annual financial and business goals, while laying the foundation for future growth of the NPS Grab & Go / Desserts portfolio including brands like Hot Pockets, Stouffer’s, DiGiorno, Lean Cuisine, Tombstone, Nestlé Toll House, and Libby’s.

The Sr. Brand Marketing Associate will play a central role in creating the strategy for profitable business growth, leading portfolio management including renovation & innovation, and developing annual marketing plans. In collaboration with cross functional teams, including sales, commercial development, digital, and finance they will focus on developing and executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution and sales support.

Key Responsibilities

CONSUMER / OPERATOR KNOWLEDGE:

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the business’ operators and consumers through data and research to prioritize growth opportunities.
• Leverage data and trends to generate insights and transform them into marketing innovations, brand building (communications) and go-to-market strategies.

BUSINESS MANAGEMENT:

• Develop B2B business and marketing strategy for the NPS Grab & Go / Desserts business (NPS Hot Pockets, TOMA, Nestlé Frozen Retail Culinary, Nestlé Toll House, Libby’s portfolios and NPS Bakery strategy) including:
• Develop communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.
• Develop go-to-market strategy in partnership with commercial development and sales organization to drive growth.
• Oversee NP Hot Pockets, NTH, Libby’s portfolio including P&L management and asset development.
• Partner with Marketing Innovation Lead and cross-functional teams on development of NPS bakery & handheld platform in accordance with business ICP and MBS plans.
• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.
• Lead partnership with external agency on marketing and demand generation strategy, asset development and marketing tactical execution.
• Partner with retail brand teams on new product launches and renovations and relevance for out-of-home.
• Developing and managing the marketing budget plans…