Manager, Brand Marketing – Frozen Snacking

• Lead the comprehensive brand experience across communications, product, and commercial touchpoints
• Translate consumer, category, customer, and competitive insights into integrated brand and product strategies
• Synthesize consumer learning, business performance, and marketplace data into actionable recommendations
• Guide cross-functional teams across innovation, product experience, communications, media, and commercial activation
• Lead brand, product, and innovation deliverables, including brand fundamentals, communications plans, and commercialization strategies
• Lead new item launch plans and coordinate cross-functional deliverables throughout the I2L lifecycle
• Lead product and communications initiatives involving renovation, packaging, claims, and consumer-facing content
• Coordinate with Regulatory, R&D, Supply Chain, CD, and agency partners
• Execute commercial plans covering pricing, promotion, portfolio, shopper marketing, digital shelf, and eCommerce
• Lead monthly business reviews, forecasting, annual planning, budgeting, and business management activities
• Monitor performance metrics, timelines, deliverables, and executional performance
• Coach direct reports, provide feedback and training, support development plans, and participate in talent recruitment

• University Degree (BA/BS) in Marketing or related business field, or equivalent experience
• In-depth knowledge of brand building management principles and practices
• Strong negotiation, agency management, and relationship-building skills
• Strong research and strategic analysis skills
• Ability to lead cross-functional teams, influence stakeholders, and manage agency partners
• Strong problem-solving and decision-making skills
• Excellent verbal, written, and interpersonal communication skills
• Strong financial acumen and understanding of calculating risk/return on business decisions
• Ability to manage multiple priorities and lead projects independently in a fast-paced environment
• Proficient in Microsoft Office Applications
• At least 5 years of work experience in brand or product management, marketing, or a related field
• Proven track record leading brand strategy, innovation, communications, product experience, or commercial activation initiatives
• Experience leveraging data, research, and trends to generate consumer insights; IRI or Nielsen knowledge strongly recommended
• Experience managing launches, packaging/claims work streams, agency deliverables, and integrated activation plans
• This position is not eligible for Visa Sponsorship

Demonstrates expertise in brand management, strategic analysis, and cross-functional team leadership, with a strong focus on consumer insights and commercial activation. Proven ability to manage product launches, develop integrated marketing strategies, and drive business performance through data-driven decision-making.

• Brand Management
• Cross-Functional Team Leadership
• Strategic Analysis
• Consumer Insights
• Product Launch Management

• Brand Building Management
• Market Research
• Financial Acumen
• Project Management
• Data Analysis

• Negotiation Skills
• Relationship Building
• Problem-Solving
• Decision-Making
• Communication Skills

• Commercial Activation
• Integrated Marketing Strategies
• Consumer-Facing Content
• Innovation Deliverables
• Agency Management

• Microsoft Office Applications
• IRI
• Nielsen