Senior Specialist Shopper Marketing

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.

The Shopper Marketing Sr Specialist is responsible for building and executing end-to-end strategic marketing plans on behalf of Nestle’s Frozen brands at opportunity regional accounts. This role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and build our frozen brands. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs to shape our category leadership.

Key partner to sales Customer Account Managers, Media Knowledge Center, Brand Marketing, and Revenue Growth Management teams. This role reports into the Sr. Manager Shopper Marketing, Frozen Division who will oversee their strategic plans and help sharpen their campaign activations by customer.

• Supports annual plan development and owns execution of shopper marketing plans for assigned regional retailers, using shopper and retailer insights to reach shoppers across key touchpoints in their shopping journey.
• Coordinates day-to-day agency and vendor work streams, providing clear briefs, feedback, timelines, and adherence to brand standards to deliver strong campaign execution.
• Builds integrated physical and digital campaign recommendations that ladder to brand objectives and retailer opportunities.
• Tracks campaign performance and summarizes results and learnings for manager and cross-functional review.
• Maintains productive working relationships with agency partners to support campaign execution, optimization, and understanding of evolving retail media capabilities.
• Develops compelling selling tools and presentation materials that help Sales partners win distribution, display, merchandising, and unlock incremental investment opportunities.

• Supports annual budget development by translating brand priorities, growth goals, shopper insights, and retailer opportunities into recommended investment plans.
• Helps ensure investment recommendations are disciplined, objective-based, and informed by performance expectations and available ROI indicators.
• Manages day-to-day budget tracking, forecasting inputs, invoice processing, and reconciliation for working and non-working dollars in partnership with manager, Finance, and agency partners.
• Understands investment changes and helps communicate budget implications, trade-offs, and timing considerations to support informed decision-making.
• Reconciles forecasted expenses with invoice actuals and agency scopes to support accuracy, compliance, and financial accountability.

• Develops retail digital media recommendations in partnership with direct manager through on-site, off-site, audience targeting, and commerce media best practices.
• Applies keyword, sponsored product,…