Commercial Data Operations Specialist

Somerville, Massachusetts, United States

VIA is the digital infrastructure company mission‑critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero‑trust identity, quantum‑resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible.

Designed for sub‑second speed and multi‑decade defensibility. Learn more:

An impressive mission requires an equally impressive, analytical mind. VIA is looking for a Commercial Data Operations Specialist who will own, develop, and optimize our entire inbound and outbound analytics from end to end. You will actively build and manage the infrastructure that connects our first digital touchpoint to recurring enterprise customers.

• Architect and maintain the funnel infrastructure: Fully evaluate and optimize our CRM (e.g. Hub Spot) and other marketing automation tools alongside privacy‑first analytics tools (e.g. Plausible for website analytics) to paint a clear, un‑siloed picture of our marketing attribution.
• Map the full customer acquisition lifecycle: Trace the complete journey of prospective clients from discovery to recurring customers. You’ll figure out exactly what happens when an enterprise lead moves from a You Tube video or podcast episode to our website, into a system and ultimately with the sales team and tracking their metrics.
• Inform strategy and decisions: Turn raw behavioral and inbound data into actionable marketing intelligence. You’ll guide decisions on outbound email cadence, target audiences, and high‑ROI ad placements.
• Own the full analytics and reporting lifecycle: Manage end‑to‑end performance tracking across all channels including social (Linked In, X, Instagram, Youtube), content (Substack), website, and events. Translate these metrics into actionable reports you present to the team alongside strategic recommendations for stakeholders to optimize marketing and sales performance.

• The tools of the trade: 3+ years of experience in Commercial Operations, Growth Marketing, or Data Analytics, with advanced, hands‑on mastery of the minutiae within CRM platforms like Hub Spot (e.g. workflows, attribution mapping, and CRM architecture).
• Multi‑touch mentality: A proven track record of tracking complex, multi‑channel B2B user journeys across disparate media types (video, audio, text, web, email).
• An architectural mindset: Experience setting up clean, automated data pipelines that eliminate manual lead‑tracking bottlenecks.
• Cross‑functional collaboration: Meet with sales and commercial teams to identify pain points with their sales tracking and fully get them on board with marketing analytics processes.

• Self‑motivated and passionate about leaving everything they touch better than how they found it.
• Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work.
• Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence.
• People who lead discussions with curiosity and value diverse perspectives.
• Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills.
• Strong team players who thrive in collaborative environments and celebrate the success of others.

VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks:

• Compensation: This role offers a salary range of $80,000 - $100,000 USD per year.
• 401K plan with up to 5% employer contribution.
• Health: A fully funded, top‑tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family.
• Family…