Customer Marketing Manager

Somerville, Massachusetts, United States

At Smart Bear, we believe building great software starts with quality – and we’re helping our customers make that happen every day. Our solutions, featuring Smart Bear AI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. Smart Bear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, Jet Blue, Fed Ex, and Microsoft.

Customer Marketing Manager

• Drive customer advocacy and lifecycle marketing initiatives to deepen engagement and elevate the customer voice across Smart Bear programs.
• Collaborate cross-functionally with Marketing, Product, Sales, and Customer Success to deliver impactful campaigns and customer experiences.
• Measure, optimize, and scale programs that foster retention, expansion, and advocacy among our global customer base.

As a Customer Marketing Manager, you will:

• Design and execute customer advocacy, lifecycle, and expansion programs that increase engagement and amplify customer success stories.
• Lead initiatives including Customer Advisory Boards, Customer Awards, Case Studies, and Reference Programs.
• Collaborate with internal teams to integrate customer storytelling into campaigns, events, and product marketing.
• Create and manage customer communications (emails, webinars, guides, in-app messaging) that drive adoption and retention.
• Use segmentation and analytics to deliver timely, personalized, data-driven experiences.
• Report and optimize program performance using adoption, retention, and engagement metrics.

We are looking for you if you have:

• 4–6 years of experience in customer or lifecycle marketing, preferably in a SaaS environment.
• Proven success in building and scaling customer advocacy programs (CABs, case studies, references, etc.).
• Strong writing and storytelling skills with the ability to craft engaging, customer-centric narratives.
• Hands-on experience with marketing automation and CRM tools (e.g., Marketo, Hub Spot, Salesforce).
• Data-driven mindset with strong analytical skills and attention to detail.
• Excellent collaboration and project management capabilities.

Why you should join the Smart Bear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our Smart Bears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization—an important distinction for us. We think about our team holistically—the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at Smart Bear is to make our technology-driven world a better place.
• Smart Bear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• Smart Bear is headquartered in Somerville, MA, with offices around the world including Galway (Ireland), Bath (UK), Wroclaw (Poland), and Bangalore (India).
• We’ve won major industry awards including B2B Innovators Award, Content Marketing Association, Intelly
  
  X Digital Innovator, and Built In Best Places to Work.

Smart Bear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws.

We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.

At Smart Bear, we believe transparency in pay is part of how we build trust—with our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact.

We encourage candidates to view…