Product Marketing Lead, Digital

VIA is making an impact, and so can you.

VIA is the digital infrastructure company mission-critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible.

Designed for sub-second speed and multi-decade defensibility. Learn more:

An impressive mission requires an equally impressive Product Marketing Lead

VIA is seeking a relationship-driven, execution-focused Product Marketing Lead to completely own VIA's presence in the payments sector from end to end. In this role, you will be the ultimate marketing point person, not just driving our strategy at high-profile events, but actively co-marketing with key ecosystem partners to turn those moments into powerful multi-channel content. From writing joint case studies and drafting partner-focused social campaigns to coordinating the production of video content and managing co-branded website updates.

You will blend mission-critical logistics with relationship management and creative storytelling. If you thrive on variety, operate with urgency, and want to own a sector’s marketing lifecycle and partner relationships from concept to execution, this role was built for you.

In this role, you will:

• Lead partner marketing coordination: Serve as the primary marketing point of contact for VIA's strategic partner ecosystem including a growing portfolio of payment, enterprise, and humanitarian partners. Proactively manage these relationships to design and execute joint marketing plans, keep shared deliverables on track, and turn inbound partner requests into structured, high-quality outputs
• Tell high-impact co-branded stories: Build the narrative assets that bring our partnerships to life. Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials that demonstrate the real-world impact of VIA's technology in the hands of our partners to drive inbound demand for future partnerships
• Amplify and elevate partner-led initiatives: Support and amplify local, on-the-ground events and initiatives hosted by our partners, identifying strategic opportunities to naturally position VIA’s technology within their programs
• Design and execute high-touch, targeted events: Plan and run, high-impact events tailored to distinct mission-critical audiences where relationships are built, stories are told, and VIA's impact is felt in the room
• Own the payments digital presence: Maintain and optimize our partner-facing web pages. Ensure partner logos and graphics, joint capability messaging, and collaborative product descriptions accurately reflect the current state of our partnerships and the breadth of what we've built together

What you will bring to this role:

• Experience: 4+ years in partner marketing, channel marketing, or relationship-focused B2B marketing, ideally within fintech, digital infrastructure, public sector, or humanitarian ecosystems. Experience managing external relationships with organizations you don't control is essential
• External relationship management: Exceptional written and verbal communication skills paired with a demonstrated ability to manage collaborative relationships across organizations, building trust with partner stakeholders, aligning on joint deliverables, and maintaining momentum even when priorities shift on their side
• Event and asset execution: Proven experience organizing specialized, corporate or public-affairs events alongside strong writing capability for joint case studies, press releases, and technical capability summaries. You're as comfortable in a planning doc as you are in a room with a foreign dignitary

What does it take to be a successful VIAneer? Let’s break it down, our VIAneers are:

• Self-motivated and passionate about leaving everything they touch better than how they found it
• Firm believers that people…