Product Marketing Manager

Somerville, Massachusetts, United States

We’re quickly growing and super excited for you to join us!

About Topsort

Today, Topsort has 6 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, São Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer‑first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

Do you enjoy a fast‑paced environment? Do you like seeing your work create real‑time impact, being part of a rocket ship from the very beginning? Let’s do the unimaginable - let’s make ads clean and cool again, with AI and modern technology.

Why Topsort? Why now?

Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Top sorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future.

Joining us now, you'll work directly alongside our co‑founders and founding members to bring on Retail Media 3.0. If you're looking to define your career as something greater than yourself, come scale with us.

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It’s a sports team that’s hyper focused on winning, collaborative internally, and competitive externally - never the other way around.

We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

As a Product Marketing Manager, you will own positioning and category narrative, translate product innovation into commercial advantage, arm Sales with clear, differentiated messaging, systematize competitive strategy, and elevate how we present to enterprise buyers. You'll partner closely with Product, Sales, and Revenue leadership—but this is a builder role. You'll be expected to think strategically while also writing messaging, creating sales assets, analyzing competitors, enabling go‑to‑market teams, and continuously refining our story based on customer and market feedback.

In this role, you will:

• Define and refine Topsort’s market narrative
• Articulate why infrastructure > legacy ad servers
• Clarify our perspective on CDPs, AI, auction optimization, and monetization
• Develop clear messaging by ICP, region, and maturity stage
• Ensure consistency across all sales and marketing touchpoints
• Own competitive positioning frameworks
• Create structured battle cards and objection guides
• Identify recurring loss patterns and sharpen response
• Turn competitive pressure into narrative advantage

3. Product Launch Strategy

• Lead go‑to‑market strategy for new modules and features
• Translate product functionality into revenue impact
• Define value propositions by persona
• Support pricing positioning in partnership with Rev Ops
• Create high‑quality pitch narratives
• Develop executive‑level messaging frameworks
• Standardize ROI stories and monetization cases
• Improve enterprise confidence in strategic deals

5. Market Segmentation & ICP Clarity

• Define target verticals and maturity tiers
• Align messaging by region (LATAM, EMEA, NA, APAC)
• Clarify where we win most decisively
• Help Sales prioritize with strategic clarity

• Bachelor or Master’s degree in Marketing, Business or a related field; technical background is a plus
• 5–8+ years in B2B SaaS or ad tech product marketing
• Experience scaling from…