Digital Marketing Strategist

Site:
Mass General Brigham Health Plan Holding Company, Inc.

Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary The salary range for this position is $79,560 to $105,000 annually.

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world’s leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage.

Our work centers on creating an exceptional member experience – a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise.

We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.

We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing, deploying, analyzing, and optimizing based on key performance indicators (KPIs) for email and SMS campaigns in collaboration with colleagues from across the Marketing team and from the Digital team. This person will work closely with the digital marketing lead to drive successful email, SMS, and web marketing strategies.

Principal Duties and Responsibilities:

Design and develop email and SMS marketing campaigns that drive engagement and conversions

Deploy campaigns using email marketing platforms and SMS marketing tools

Publish content on corporate website and customer portals

Collaborate with cross-functional teams, including design and content teams, to ensure campaign components align with overall campaign goals

Track and measure campaign performance using analytics tools specific to email and SMSOptimize campaigns based on data and performance metrics for email and SMS channels

Report on KPIs and campaign success for email and SMS campaigns to stakeholders

Know the company’s brand, products, and customer personas

Deliver performance reports to internal stakeholders

Ensure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirements

Stay current on content and digital marketing best practices and techniques for creating effective and engaging content

Qualifications

Education:

Bachelor's degree in Marketing, Communications, or related field

Work Experience3+ years of experience in digital marketing with a focus on email, SMS marketing, and SEOPreferred/Desired:

Proficiency in website content management systems, like Adobe Experience Manager (AEM) highly preferred

Experience using web analytics platforms, including Google Analytics and Piwik, to measure website performance, analyze user behavior, identify optimization opportunities, and inform marketing strategy highly preferred

Familiarity with email marketing platforms such as Dynamics and Hub Spot highly preferred

Experience with A/B testing and conversion rate optimization for email and SMS campaigns

Knowledge of email deliverability best practices

Familiarity with SMS compliance regulations

Certifications in email marketing or SMS marketing

Health Care or Health Plan experience is strongly preferred

Skills/Abilities/

Competencies:

Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.

Experience with SMS marketing tools and platforms

Strong analytical skills and ability to interpret data to drive email and SMS campaign optimization

Ability to manage multiple projects and deadlines…