Sr Manager​/Director of Growth Marketing

We’re taking our marketing and sales efforts to the next level, and this position will help define what comes next. It’s a hands‑on leadership role to deliver integrated marketing programs that drive qualified leads and pipeline growth. You’ll collaborate closely with the VP of Marketing, the SDR and sales teams, along with content creators, digital and creative agency partners to bring campaigns to life.

You will own and oversee the following:

• Develop inbound and outbound marketing programs that drive qualified leads and pipeline growth across email, digital, social, paid media, events and partner marketing.
• Build and optimize email marketing workflows, nurture sequences and segmented campaigns in Hubspot. Maintain accurate marketing data and manage target lists.
• Own campaign performance end-to-end—from strategy to execution to reporting with a focus on revenue impact. Own the campaign calendar and a disciplined go-to-market schedule.
• Partner with our digital agency to track and report on campaign and channel effectiveness, pipeline contribution, conversion metrics, and ROI. Analyze funnel friction points and implement data‑driven optimizations through A/B testing.
• Stay current on the industry, our product capabilities, competitive landscape and target audience.
• Collaborate across the sales, product and client services divisions.
• Use GTM tools including Hubspot, Google Analytics, Claude, Linked In, Zoominfo, Nooks, Canva

• 6-8 years of B2B marketing experience, with deep experience and a proven track record in demand generation and pipeline growth
• Deep expertise in Hub Spot, Google Analytics, AI platforms
• Strong analytical skills with proficiency in campaign analytics, conversion optimization, and performance reporting
• Experience with paid media channels including Linked In
• Excellent project management and cross‑functional collaboration abilities
• Highly motivated, self‑directed, and comfortable working in a fast‑paced, hands‑on environment

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• Health Savings Accounts

Aliaswireis a longtime innovator in fintech and payments with over 7,000 customers. With Direct Biller ®, enterprises, software platforms and financial institutions can seamlessly integrate, launch and operate an advanced receivables solution. Citi, US Bank, Pharmcare, BMO, OSG and Smartwebs are just some of the organizations using Direct Biller today.

Direct Embed™ is a fully embedded receivables solution specifically designed to fuel growth and drive payments revenue for growing SaaS platforms. Aliaswire combines its technology offerings with full Pay Fac services for a complete payment solution.